A story of integrity, customisation, and technological evolution in the world of windows and doors.
A New Dawn in Fenestration
In 2002, when India’s home design market was still dominated by rudimentary, handcrafted wooden windows and substandard metal frames, a bold new name emerged—Fenesta. Born as a business unit of DCM Shriram Ltd., Fenesta didn’t just enter the market. It created one. The term “fenestration” — referring to the arrangement of windows and doors in a building — became more than a concept; it became a category shaped, defined, and led by Fenesta.
This is the story of how one brand reimagined windows and doors for India and beyond, transforming them into high-performance lifestyle solutions while staying rooted in its values: Integrity, Customer Centricity, and Innovation.
A Mission Built on Experience, A Vision Fueled by Innovation
Fenesta’s mission is straightforward yet powerful: To establish a service organization that passionately provides customized building solutions and delivers exceptional customer experience. This customer-first mindset is the engine behind every innovation, installation, and interaction.
Its vision pushes boundaries further—to improve the lives and homes of customers through innovation and excellence, and to be the brand leader in customized building solutions. This blend of passion and foresight has turned what was once a simple utility—doors and windows—into a symbol of smart living.
Core to the Core: The Values Behind the Brand
At the heart of Fenesta lies a robust value system. These values are not just guiding principles; they are the foundation of every decision and development:
- Integrity: Every design, deal, and delivery is executed with transparency.
- Agility: The brand adapts swiftly to market dynamics and technological advancements.
- Customer Centricity: Every product is developed with the user in mind.
- Teamwork & Openness: Collaborative innovation powers solutions.
- Newness: Continuous reinvention ensures relevance.
These principles define how Fenesta interacts with stakeholders—partners, customers, and communities.
Building the Category, Not Just a Company
When Fenesta entered the market, there was no branded windows category. Homeowners relied on carpenters and fabricators who often delivered inconsistent, ill-fitted products. This fragmented, unorganized sector lacked quality control, innovation, and customer service.
Fenesta transformed this landscape. It offered:
- Fusion-welded, steel-reinforced frames
- Double-sealed, multi-point locking systems
- Options for double-glazing
- Airtight and watertight insulation
Suddenly, windows weren’t just holes in walls—they became high-tech barriers against noise, pollution, and weather, while also being visually elegant.
Crafting Trust, One Window at a Time
Trust doesn’t come easy, but Fenesta earned it early by being honest in its communications, transparent in pricing, and uncompromising in quality. Over 18 years later, it’s this consistency that led the brand to be named India’s Most Trusted Brand 2021 by WCRCLEADERS.
The number says it all: Over 2.5 million windows installed across 2 lakh homes—and counting. This isn’t just scale; it’s sustained trust.
Total Control, Total Quality
What truly sets Fenesta apart is its control over the entire supply chain—from design to installation. No middlemen. No compromises. This unique model ensures:
- Precision engineering at every stage
- Customization down to the smallest detail
- Timely delivery and professional installation
- Nationwide post-sale service and support
Fenesta doesn’t just sell windows; it delivers peace of mind.
Listening, Learning, Leading
In a market as diverse as India’s, Fenesta never takes a one-size-fits-all approach. It listens to customers. Their lifestyles. Their pain points. Their dreams.
This listening culture has shaped Fenesta’s product offerings:
- uPVC & Aluminium Windows and Doors
- Designer Doors
- Ultra-luxury Aluminium Systems
- 360-degree, end-to-end services
By integrating modern aesthetics with performance, the brand has remained on the cutting edge of both design and durability.
Connecting Digitally, Delivering Personally
Understanding that today’s customers want seamless experiences, Fenesta has gone beyond showrooms. Its digital ecosystem includes:
- AR-enabled Fenesta App to visualize doors and windows in real environments
- VR-enabled Studio Walkthroughs for immersive product demos
- 365-day Customer Care Centers across regions
- Trained, local manpower for personalized service
This blend of technology and human touch keeps the brand ahead in customer engagement.
Innovation as a Daily Practice
For Fenesta, innovation is not a buzzword; it’s a habit. In the past two years alone, the brand has:
- Launched internal & designer doors
- Expanded to ultra-luxury aluminium products
- Strengthened its digital interfaces
- Enhanced customization capabilities
Its aluminium systems, designed for premium spaces, have introduced minimalist aesthetics, high-quality finishes, and performance-driven engineering. These products cater to both retail and institutional clients, making Fenesta a versatile partner across sectors.
Expanding Horizons: India and Beyond
From homes in Hyderabad to hotels in Dubai, Fenesta is pushing boundaries geographically. With a presence in:
- India, Nepal, Sri Lanka, Bangladesh
- Middle East: Dubai
- Africa: Kenya, Zambia
…the brand is well on its way to becoming a global leader in fenestration solutions.
Milestones That Matter
Every milestone Fenesta achieves is a story of resilience, foresight, and execution:
- 2.5 million+ windows installed
- 230+ dealer network across India
- First in category to launch AR/VR tools
- Expansion into aluminium and luxury markets
These aren’t just numbers—they’re signals of market leadership.
Beyond Products: Transforming Lives
Fenesta’s ethos—Transforming Lives—isn’t just marketing language. It reflects the company’s deep belief that every window it installs is a gateway to better living:
- Quieter rooms
- Cleaner air
- Energy savings
- Stylish interiors
- Hassle-free maintenance
This is why Fenesta windows are not just seen but felt—through comfort, convenience, and care.
A Brand for the Future
As the fenestration industry evolves, so does Fenesta. It is not just responding to trends; it’s setting them. With rising demand for energy-efficient, smart, and elegant living solutions, Fenesta is investing in:
- Technology integration
- Sustainable materials
- Customer-centric design
- Expanded product portfolios
The roadmap ahead is clear: stay relevant, stay reliable, and stay revolutionary.
In the Words of the Brand
As Marketing Head Susmita Nag puts it:
“We have been consistent since beginning in our approach and execution of consumer connect initiatives. Probably that’s why our digital and tech-enabled initiatives have taken a center stage to reach and connect with our audience.”
Windows to a Better Tomorrow
Fenesta began with a vision. Today, it stands as a category leader with unmatched trust, quality, and service. It didn’t just upgrade windows and doors—it elevated what people expect from them.
Because at Fenesta, every window is an opening to innovation. Every door, a seal of trust.
