Wella

Selected as India’s Inspirational Brands by WCRCLEADERS, Wella is a world class hair care brand that inspires confidence with top of the line product range and brand values that people trust.

COMPANY VISION & MISSION:

Together, WE enable individuals to look, feel, and be their true selves.

COMPANY VALUES

Collaborative, Creative, Courageous, Connected and Committed.

YEAR OF ESTABLISHMENT OF THE BRAND (Global): Year 1880 

MARKETSHARE: 10%

CORE COLOUR COMBINATION OF THE BRAND:

Reds (pantone 1925C) and Shades of White as Systematic backdrop

MEANING OF LOGO OF THE BRAND:

The Wella ‘mermaid’, used for over 140 years, remains a mark of quality, expertise and progression.

POSITIONING STRATEGY OF THE BRAND:

To provide premium & prestige solutions within professional category

PUNCHLINE OF THE BRAND:

Hair transformations that change how you look and feel. 

MEDIUM OF PROMOTIONS USED TO PROMOTE THE BRAND IN THE LAST 2 YEARS:

Digital (YT, FB, Instagram) & Social (Key Opinion Leaders (KOL), Influencers), PR (Vogue, Grazia, Cosmo etc),  Launch & Industry Events 

ETHOS OF THE BRAND: 

We believe in the power of transformation – Sometimes you have to change how you look to feel more like yourself. We see potential. We see possibilities. We see a transformed you.

We believe in the power of stylists.- Every stylist changemaker is a catalyst for transformative possibilities. We elevate them and harness their passion.

We believe in the power of togetherness. – Change can’t happen alone. We enhance potential and create extraordinary opportunities for transformation by bringing people together.

EXPLAIN THE 5 MOST CRITICAL SUCCESS FACTORS OF THE BRAND:

  • Bespoke differentiated products & services 
  • Natural origin products 
  • Superior performance and trusted in professional category 
  • Relevant products & service innovation.  

WHAT ARE FUTURE PLANS OF THE BRAND:

To grow Premium Hair and Nail business in India

HOW DO YOU CONNECT WITH YOUR TARGET MARKET:

Salon Channel, Digital (YT, FB, Instagram) & Social (Key Opinion Leaders (KOL), Influencers), PR (Vogue, Grazia, Cosmo etc),  Launch & Industry Events

FIVE COMPETITION BRANDS IN THE COUNTRY AND IN ASIA: 

Loreal Professional, SKF, Olaplex, Moroccon Oil 

IMPACT THAT THE BRAND HAS CREATED IN THE MINDS OF THE CONSUMERS:

Hair transformations that change how you look and feel

MILESTONES OF THE BRAND IN THE LAST FIVE YEARS:

Growth ahead of segment , multiple new launches and business turnaround 

BRAND INNOVATIONS THAT HAVE BEEN DONE IN THE LAST TWO YEARS:

Wella Professional Elements, Wella Professional Fusion

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