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Ranked: The Countries With The Best (And The Worst) Global Reputations, 2019 | CEOWORLD magazine

Japan remains the country with the best reputation in the world, according to new research, but the global perception of the United States, Australia, and the United Kingdom have faltered. Japan was followed by Norway in second and Switzerland in third, while Sweden and Finland completed the top five.

Other countries ranked among the top 10 include Sweden, Finland, Germany, Denmark, Canada, Austria, and Luxembourg. Both Australia and the United Kingdom slipped seven places to 15th and 19th respectively, and the United States dropped five places to 12th.

Germany was ranked 6th among 75 countries based on the rating of the country’s prestige of products, environmental efforts, civility of national politics and its attractiveness. The FutureBrand Country Index ranks nations according to their “brand” power, highlighting “measures of a great country” beyond GDP.

Countries at the bottom of the rating index include Iraq, Ukraine, Pakistan, Iran, Bangladesh, Dominican Republic, Angola, Nigeria, Philippines, and Morocco.

Rank Country
1 Japan
2 Norway
3 Switzerland
4 Sweden
5 Finland
6 Germany
7 Denmark
8 Canada
9 Austria
10 Luxembourg
11 New Zealand
12 United States
13 Netherlands
14 Italy
15 Australia
16 UAE
17 France
18 Singapore
19 United Kingdom
20 South Korea
21 Belgium
22 Israel
23 Spain
24 Hong Kong
25 Portugal
26 Qatar
27 Russia
28 Kuwait
29 China
30 Saudi Arabia
31 Oman
32 Czech Republic
33 Ireland
34 Greece
35 Slovakia
36 Argentina
37 Peru
38 Hungary
39 Thailand
40 Turkey
41 India
42 Romania
43 Chile
44 Poland
45 Malaysia
46 Panama
47 Brazil
48 Cuba
49 Myanmar
50 Costa Rica
51 South Africa
52 Ethiopia
53 Ecuador
54 Colombia
55 Egypt
56 Indonesia
57 Guatemala
58 Sri Lanka
59 Kazakhstan
60 Algeria
61 Vietnam
62 Puerto Rico
63 Kenya
64 Mexico
65 Sudan
66 Morocco
67 Philippines
68 Nigeria
69 Angola
70 Dominican Republic
71 Bangladesh
72 Iran
73 Pakistan
74 Ukraine
75 Iraq

Top 10 Countries With The Best Global Reputations 2019

Top 10 Countries With The Worst Global Reputations 2019


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