India’s Most Valuable Brands – TTK Prestige, WCRC Brand Score

India’s Most Valuable Brands – TTK Prestige

 

TTK Prestige brand has evolved into the most loved and popular kitchen products brand across India. Founded in 1955 as part of the TTK Group, TTK Prestige Limited has today, grown to become a ‘total kitchen solutions’ provider.

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Every Prestige product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice of millions of customers in India and beyond.

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BLAZE TO BRILLIANCE
TTK Prestige Limited has come a long way. Today, it has the widest product portfolio covering all aspects of the kitchen, making it the only brand to offer ‘total kitchen solutions’ to the customer.
By understanding the needs and requirements of customers, Prestige designed and delivered relevant and innovative products. The brand has been responsible for changing the cooking habits of millions in India. It has demonstrated how one could cook healthy meals in minutes. The product range includes pressure cookers, nonstick cookware, rice cookers, OTGs, kitchen hoods (chimneys), hobs, LP gas stoves, coffee makers, kettles, sandwich toasters and many other small electrical appliances. The brand also backs its customers with Service Excellence Award winning after sales service, garnering long term trust in the market.

FAITH FACTOR
TTK Prestige Limited is the first kitchenware company in India to receive the ISO 9001 certification and the PED/CE certification by TUV, Germany. The brand is India’s largest kitchen appliances company catering to the needs of homemakers across the country.

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ENGAGEMENT THAT ENTHRALLS
Prestige has expanded from a traditional pressure cooker brand to the complete kitchen solution provider and is working to improve and change the lifestyle of every Indian household. The company presently has manufacturing facilities in Hosur, Coimbatore, Karjan, Khardi and  Roorkee and distributes from more than 26 sales branches located across the country to cater to the needs of all markets.

INNOVEDGE
Prestige has introduced several innovations, transforming the kitchen space in India. Many of these innovations such as – Convertible Gas stove, Multi utility Pressure Cooker, Five Layer Granite Cookware and Automatic Whistle counter induction cooktop were brought to the country for the first time. The Prestige products, by now, have covered all the requirements of the modern Indian kitchen. Prestige products are widely appreciated as it expanded into the retail network to connect with the customers in a direct interface.
The Prestige Smart- Kitchen stores have made waves across the Indian subcontinent.

POWER FACTS
1. India’s largest retail outlet network in Kitchen appliances category
2. Over 85 Innovative Products introduced every year, keeping pace with the changing consumer behaviour

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