India’s Most Promising Brands 2017 – TMTL
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POWERING THE FUTURE INDIA
TAFE Motors and Tractors Limited (TMTL), the wholly owned subsidiary of Tractors and Farm Equipment Limited (TAFE) was incorporated in 2005 when TAFE acquired Eicher’s tractors, gears and transmission components and engines business. The TMTL Engines Division offering a wide range of agro engines and gensets is one of the fastest growing brands in India. With a customer base of over 1000,000 spread across various segments, engines manufactured by TMTL are used as prime mover for applications such as tractors, gensets, agro and industrial.
BLAZE TO BRILLANCE
Resulting from years of hard work and perseverance, the brand launched its indigenously manufactured flagship 125 kVA CRDI engine in 2016. India’s first-of-its-kind genset in this range, it is equipped with isochronous governing, offering the best fuel efficiency in the industry, with field tests indicating up to `30 lakh savings in the life cycle of the genset.
Aiming to be one of the top engine manufacturers in the off-highway business and offering ‘Least Cost of Ownership’ products, the TMTL Engines Division saw 30% growth in volumes even in a stagnant market last year. It manufactures world class engines and sells it in the rural space under the brand name Eicher Engines with a dominant market share of 94% in the 12 hp to 46 hp range.
With decades of expertise, engines by TMTL are known for their long life, low maintenance, fuel efficiency, reliability and ruggedness. In addition to offering technologically advanced products, TMTL Engines Division offers a dedicated 24×7 customer support.
The company has also entered into collaborations with Sisu Diesel and Valtra of Finland, Ricardo Engines and AVL of UK to produce maintenance-free, air cooled engines from 11.5 hp to 60 hp and water cooled engines from 82.3 hp to 160 hp. The advanced R&D facilities at Alwar and Chennai have made them manufactures of superior engines. The wide range of gensets are marketed and sold under two brand names, Eicher Engines for the lower kVA range (5 kVA to 45 kVA) and TMTL Engines for the higher kVA range (62.5 kVA to 125 kVA).
ENGAGEMENT THAT ENTHRALS
TMTL lives up to the promise of, “You can rely on us”. It has led them to spread their network across India with 68 service dealers and 621 technicians strategically placed in various cities across India who ensure a 99.9% uptime for the gensets. They take pride to be the only player in the industry which has a 24×7 toll number and collects Post Service feedback. The results of these efforts are reflected in its dominance of the market be it the Agro engine segment or the telecom segment.
With the heritage of German engineering, technology and backing of TAFE’s R&D, the Amalgamations Group’s engineering prowess and a 1500 strong dedicated work-force, TMTL has proven itself to be a world-class manufacturer of engines.
The E-TMTL umbrella branding launched in February 2016, has the ‘E’ for Eicher and ‘TMTL’ fused together by design indicating the best of both brands. The lines around them indicate the core values that govern the brand – “Customer Satisfaction, Human Resources, Proactive Response to Change, Environment and Society, Trust and Long Term Relationship with the Stakeholders and Business Ethics”.
TAFE is an Indian tractor major incorporated in 1960 at Chennai with a global presence in over 100 countries
TAFE is a part of The Amalgamations Group based at Chennai, one of India’s largest light engineering groups
TAFE was named the ‘Best Employer in India 2013’ by Aon Hewitt