India’s Most Valuable Brands – Leonardo Olive Oil

India’s Most Valuable Brands – Leonardo Olive Oil

Leonardo Olive Oil was launched in 2003 and was acquired by Cargill India in 2014. It is today, the No. 1 edible olive oil brand in the country and regarded as a pioneer in establishing the popularity and use of olive oil in India.

MVB Reviews Food Products

Facebook, Twitter, Youtube, Google+, Pinterest

India’s Most Valuable Brands – Leonardo Olive OilBLAZE TO BRILLIANCE
Produced according to the highest quality standards in Italy, Leonardo Olive Oil is available in three variants – Pomace, Olive Oil- Extra Light and Extra Virgin. All the three variants cater to different needs of the discerning consumers, serving every cooking need and bringing wholesome balance of taste and nutrients to their daily diets.

FAITH FACTOR
First and leading Olive Oil Brand in India, Leonardo has strongly established itself in the health oil category and is a leader with 18% market shares. The brand is built on strong consumer insight that the aware Indian consumers have started shying away from their favorite food in quest for health. Leonardo Olive Oil offers 1/3rd oil usage as compared to other refined oils while keeping the level of palatability high. High MUFA (75%) content helps form a crust on the surface of the food that blocks the penetration of oil, making the food light and tasty.leonardo-image

ENGAGEMENT THAT ENTHRALLS
Leonardo Olive oil offers the consumers a healthy cooking medium for all types of cooking – from deep frying to every day cooking which allows them to indulge freely. Leonardo “Khata Rahe Mera Dil” campaign was launched in all consumer touch points including on-ground consumer engagement for educating the consumers on the benefits of olive oil.

INNOVEDGE
Leonardo Olive Oil offers complete metabolic health- blood sugar levels, waist line, cholesterol and weight management and continues to highlight the Indian usability of olive oil by promoting the cause of guilt free indulgence. Aside of continuing to do what we have done thus far, plans are to create advocacy through medical and nutrition fraternity and aficionados.

BRAND PROMISE
Leonardo Olive Oil promises liberation from dietary restrictions because when you have the highest standards of health with you, you can enjoy your favorite dish without having to worry about its consequences.

POWER FACTS
1. Leonardo Olive Oil offers 1/3rd oil usage as compared to other refined oils while keeping the level of palatability high.
2. Leonardo Olive Oil was launched in 2003 and was acquired by Cargill India in 2014.
3. Leonardo has strongly established itself in the health oil category and is a leader with 18% market shares.

What do you think?

India’s Most Valuable Brands – DABUR REAL, #indiakadil

India’s Most Valuable Brands – Nature Fresh, THE FRESH CONNECTION