We’re a only matter of days away from Amazon Prime Day 2019. This is Amazon’s own sales bonanza, lasting 48 hours, that rivals Black Friday for fantastic deals – if you’re a current Amazon Prime subscriber.
This year, Amazon’s is trailing this one as its biggest European event ever, a “two day parade of deals” with a million deals around the world especially around its Alexa-enabled devices. They say, “Our vision is that Prime Day should be the absolute best time to be a member – when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen.”
So numerous will the deals be, that there’s every chance you’ll miss the best of them. So we’re here to make sure you don’t. Why follow our coverage?
- The best deals: leading up to the day and throughout the event itself, we’ll be filling this page with the very best deals that Amazon has to offer.
- Checked by our experts: our product experts will check the price history of each deal we feature, assessing how prices have changed in the run up to Prime Day.
- We’ll save you money: we’ll know if it’s a real deal or a fake one – and we’ll only bring you the best.
For now, we’re focusing on explaining the background to the day, to help you prepare, as well as bring you a few of the better pre-Prime Day deals we’ve noticed so far. So… on with the show – take a look at Today’s best pre-Prime Day Deals.
When is Amazon Prime Day?
This year’s event takes place from midnight 15th July to 23.59 on the 16th July. That’s a full 48 hours (for the first time) of possible offers and price savers on a range of Amazon products. A bunch of early deals have already landed, which you’ll find via the link below:
But… perhaps you aren’t a member of Amazon Prime and perhaps you aren’t minded to be. So what to do? Even if you aren’t a Prime subscriber right now, you can become one by joining up now via the free 30 day trial. Whether you decide to remain beyond the trial period is up to you.
What is Amazon Prime Day?
Prime Day was originally a way of driving new subscribers to Amazon Prime, and while this is less of a factor in places like the US these days (as nearly everyone there is a Prime member), it’s still the case as Amazon Prime rolls out to other countries.
- So Amazon are keen to emphasise the global nature of this year’s event, with sales in the UK, USA, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia and the UAE.
- On the surface, it’s a great chance to pick up a bargain before your summer holidays, and let’s face it, there isn’t a guaranteed chance to pick up another deal on your favourite pieces of tech until Black Friday/Cyber Monday. Beyond that, there’s a wealth of content that elevates Prime Day above the usual fare of discounts and savings.
- This year, Prime Day also involves a full blown concert (starring pop sensation Taylor Swift no less), an e-sports tournament in association with Twitch, and tons more.
- Of course, this all amounts to nothing if you don’t have an Amazon Prime membership. Luckily for you though, you can get in on the action at no monetary cost as Amazon is offering a full 30-day free trial for the service (which you can cancel before you get charged), so really – there’s no excuse not to sign up.
Deals live now:
Amazon Services | Amazon Products | Headphones | Soundbars | TVs | Laptops | Smart Home | Sonos & Soundbars | Wearables | Phones | Dyson and Vacuum Cleaners | Cameras | PS4 | Xbox One | Nintendo Switch
Amazon Prime Day 2019 – Everything you need to know:
Should I wait for Black Friday? | Why Should I Sign-Up for Amazon Prime? | What Were the Best Selling Products for Prime Day Last Year? | What are Amazon Lightning Deals? | Which other companies are competing with Prime Day? | What are the Differences Between Amazon Music and Music Unlimited? | What is Prime Video? | What is Audible? | | What is Kindle Unlimited? | What is Amazon Channels? | What is the Twitch Prime Crown Cup Event?
What are the best Prime Deals live now?
Can’t wait for Prime Day? Amazon has plenty of discounts available right now that are worthy of your time – and we’ve found the best of them. At the moment, there’s a Kid’s Discount running, the chance to rent movies for £1.99 a go and a chance to sign up to Kindle Unlimited for an initial free three month period. Check them out below:
Amazon Services Deals
As you might expect, Amazon has slashed the prices of a whole host of its services including Kindle Unlimited, Amazon Channels, Amazon Music Unlimited and more.
Amazon Products Deals
One of Amazon’s secret weapons are of course its plethora of own-brand products, ranging from the industry leading Kindle e-readers to the revolutionary Echo smart speakers, all of which have now seen significant price drops ahead of Amazon Prime Day.
Best Amazon Headphone Deal
From Sony to Bose, there’s a ton of stellar headphone options that’ll receive major discounts over Amazon Prime Day, but for now we’ve highlighted our favourite from the offers available right now.
Best Amazon Soundbar Deal
Sick of the lacklustre audio quality emanating from you TV? It might be time to pick up a dedicated sound in the Prime Day sale – but if you can’t wait to upgrade, then you should take a gander at our current favourite bargain.
Best Amazon TV Deal
Due to their usual high price point, TVs tend to be one of the most popular products of any Prime Day sale. Given how quickly Amazon’s TV offers can sell out, it’s worth snapping up one these early deals before the bonanza begins.
Best Amazon Laptop Deal
Looking to upgrade your work laptop or simply want something better for the next school year? Whatever your reasons are for wanting a great laptop deal, we’ve got you covered.
Best Amazon Smart Home Deal
Bringing your home into the 21st century can be quite a costly affair, but with our handpicked early Prime Day deal, you can hop on the bandwagon for a fraction of the cost.
Best Amazon Wearables Deal
Always missing notifications or do you just fancy keeping tabs on your fitness goals? Sounds like a terrific discount on a brand new wearable could be just the thing you’re looking for.
Best Amazon Phone Deal
Buying a SIM-free handset in 2019 can feel like a concentrated attack on your wallet, but if you throw in a well timed price drop, going all in upfront on your next upgrade can often provide better value for money in the long run.
Best Amazon Vacuum Cleaner Deal
No one deserves to be burned by lacklustre vacuum cleaners. Whether you’re after a Dyson, Shark or G Tech vacuum cleaner, we’ve found the best deal ahead of Prime Day to keep you satisfied.
Best Amazon Camera Deal
Looking for something better than your smartphone to take your next holiday shots with? It might be the right time for you to invest in a proper dedicated camera – even better if you can get one at a cheaper price than usual, right?
Best Amazon PS4 Deal
It might be nearing the end of its lifecycle, but the PS4 is still a fantastic console and nowadays, there’s no shortage of exclusive games for the system. If you fancy a punt, we’ve already found the best deal out there.
Best Amazon Xbox One Deal
Just as with the PS4, the Xbox One can now be had for a steal if you know where to look, and luckily, we do. Save some time and get straight to quality gaming with our highlight Xbox One deal.
Best Amazon Nintendo Switch Deal
Nintendo’s latest console has been on the market for over two years now, which means we’re now seeing an increase in the number of deals and bundles appearing for the device.
Should I wait for Black Friday 2019?
Amazon Prime Day isn’t actually the ultimate Amazon deals event. That would still be Black Friday, which takes up a whole week later in the year. Which begs the question: should you wait for Black Friday instead of taking advantage of Amazon Prime Day?
No. We don’t think you should. The biggest reason not to is that Black Friday is still months away. Are you really going to go without that item you’ve had your eye on, which has been heavily discounted for Amazon Prime Day, just because it might be featured in an even bigger deal in November?
Also, while Amazon’s Black Friday event is certainly bigger than Amazon Prime Day by most metrics, the best deals will be found in July’s event. As Fortune reported last year, “76% of the deals on Prime Day 2017 were better than Black Friday”. Now’s the time.
Should I Sign-Up for Amazon Prime?
If you’ve never signed up for Amazon Prime before then you’re in luck, you’ll be eligible for a free one-month trial. You’ll get all the benefits of being a Prime Member, including one-day delivery, a subscription to Prime Video and of course, access to the deals of Prime Day, and it won’t cost you a penny.
In order to get the most out of your free trial, we recommend starting your membership at the beginning of July, giving you plenty of time to binge some of Amazon’s original TV shows through Prime Video, enjoy the Prime Day sales on July 15th and 16th, then you’ll have the rest of the month left to binge some more.
If you decide to stay longer, you’ll receive the usual Amazon Prime benefits but for £7.99/month. Those include next-delivery on “millions of items” according to Amazon, Prime Originals – so that’s a Netflix style streaming service where you can watch Amazon commissioned shows (read our Prime Originals verdict here), discounted Kindle books, and access to Prime Video. Read more about what Prime members get in our exhaustive guide.
What Prime Day deals happened last year?
We’ve taken a look back at Amazon’s own reporting on the biggest sellers of Prime Day last year, and you can bet your bottom dollar that these results will be influencing the deals of 2019.
The best sellers worldwide were the Fire TV Stick with Alexa Voice Remote and the Echo Dot. Prime Day last year was also the biggest event ever for Echo devices with screens (so the Echo Show and Echo Spot), as well as for Fire TV devices and Kindle e-readers.
More generally, the most popular categories last Amazon Prime Day were Toys, Beauty products, PCs and computer accessories, Apparel and Kitchen. Customers purchased more than five million items in each. How about the UK specifically? Here in Blighty, the best sellers included a Bosch Cordless Drill, Philips Hue Personal Wireless Lighting Light strip, and Finish Dishwasher Tablets. We do love our dishwashers.
What are Amazon Lightning Deals?
As ferocious as they’re name implies, Amazon Lightning Deals offer some of the retailer’s most significant discounts. While lightning deals do appear throughout the year, their intensity (and the number of products they cover) increase throughout the Prime Day season. What’s the catch you might ask? Well, unlike other deals featured on Amazon, lightning deals are only available for very short windows of time, making them very tricky to pick up.
As we move closer to Prime Day, Amazon’s lightning deals will appear on the main Prime Day page (click here). Of course, if you don’t have the time to be watching Amazon all day, our twitter pages (@TrustedReviews and @TrustedDeals) will feature the best lightning deals as and when they appear.
Which other companies are competing with Prime Day?
Sure, Amazon might have the monopoly on Prime Day itself, but when prices are being slashed, you can be sure that other retailers will be doing all they can to compete. While we don’t know the specific details of what the other major retailers have up their sleeves, you can definitely expect some price-matching deals from the likes of Currys PC World, Argos, John Lewis and more.
What are the Differences Between Amazon Music and Music Unlimited?
Amazon Prime Music is a “curated” (read: limited) music streaming service that’s included with every Amazon Prime subscription, granting members access to just 2 million tracks. Playback of those tracks is unlimited and ad-free, but you won’t find all of your favourite music on there.
Amazon Prime Music Unlimited, on the other hand, is a full-on music streaming service that competes with the likes of Spotify, Apple Music and Google Play Music. It gives you unlimited access to a Spotify-trouncing 50 million songs, which can be streamed to your smartphone, laptop, or Alexa-empowered device.
Again, it’s ad-free, and you can download your tracks for listening whilst in airplane mode or in poor signal areas. Like its chief streaming rivals, Amazon Music Unlimited is available to anyone for £9.99 per month. But there are a couple of ways to get it for cheaper.
If you’re a Prime subscriber, you get the service at a discounted price of £7.99 per month. Elsewhere, you can sign up for a single device plan, which streams to a single Echo or Fire TV device for just £3.99 per month. Whichever option you choose, there’s a free 30 day trial for first time subscribers.
What is Prime Video?
An Amazon Prime membership is about more than free deliveries and Prime Day offers. It’ll also get you access to one of the finest video streaming services around in Amazon Prime Video. This is a video on demand service that provides unlimited access to more than 15,000 movies and TV episodes. Many of those shows will be familiar from terrestrial TV and rental services, but there’s also a whole bunch of Prime Originals and Prime Exclusives on offer.
All of this content is freely available to all Amazon Prime members. In this context, it’s perhaps worth considering the £7.99 per month Prime plan. Essentially, you’re getting Prime Video in addition to all of the other Prime perks – including free deliveries and Prime Day access – for less than the price of a Standard Netflix package. You also get a 30 day free trial as standard on a Prime membership, while students can sign up for an extended six month trial.
What is Audible?
Completely reinventing (and arguably perfecting) the audiobook industry, Audible takes the process of accessing audiobooks into the 21st century. Giving you access to thousands of audiobooks instantly, just pick the one you want to escape into a world beyond our own. When you’re done with your chosen audiobook, simply ‘return’ it and download another one. It’s that simple.
Given that a fair few of us don’t have the space to read on the daily commute (I’ve seen how packed the tube can be), Audible gives you the chance to experience some classic works of fiction and non-fiction, all at your convenience. What’s more, you can sign up for a free one-month trial right now – so what’s the hold up?
In what can best be described as a bookworm’s dream come true, Kindle Unlimited gives you the chance to read millions of e-books, all for the lowly cost of just £7.99 a month. You’re not just limited to books either, as Kindle Unlimited includes a whole host of magazines and audiobooks – everything you need for any type of commute.
Of course, if you don’t fancy paying for yet another subscription service on top of the many that you no doubt have already, there’s a stonking Kindle Unlimited deal this Prime Day that we feel is just too good to miss. If you’re already an Amazon Prime member then you can get three months access to Kindle Unlimited for the superbly cheap price of free. That’s right, three months of stories, adventure and romance all for the same cost as a breath of fresh air.
If you’re not an Amazon Prime member then fear not, the retailer’s also got a schwifty deal just for you. Throughout Prime Day, you’ll be able to get three months of Kindle Unlimited for just £9.99 – a far better price than the £23.97 you’d spend at any other time of the year.
In a sea of entertainment subscription services, Amazon has come up with a far more tailor-made alternative in the form of Amazon Channels. With tons of channels on offer including StarzPlay, Shudder, BFI Player and more, you can create an experience that caters specifically to your tastes, meaning you’re only paying for the stuff you want, nothing more, nothing less.
Even better, you can save 50% off your first three months with select Amazon Channels subscriptions. The deal is only around as part of Amazon Prime Day however, so don’t wait around if you fancy trying out a more personal type of entertainment service for all your bingeing needs.
What is the Twitch Prime Crown Cup Event?
Flexing the gaming arm of its organisation, Amazon is hosting the Twitch Prime Crown Cup Event from July 11th to 13th. Taking place in both London and Las Vegas, the event will bring together celebs, Twitch streamers and of course, a select few Prime members, in a massive tournament including Apex Legends and several EA Sports titles (don’t worry, Fifa’s in there).
Driving some serious hype for the event, gamers can also look forward to rare content drops in both Apex Legends and Fifa 19, exclusive for Prime Members. Apex players can expect the first of their content drops to appear from July 3rd at 10am PT, while the Fifa 19 drops will begin from July 9th at 11am PT. The drops will continue for several months, so there will be plenty to look forward to even after Prime Day comes and goes.
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