Leading luxury jewelry and timepiece retailer MAYORS has continued its momentum in its 360-degree relaunch strategy, this time opening its first Florida flagship boutique at the luxurious Merrick Park Shops in Coral Gables.
The sleek, modern design of the boutique serves as the ideal model for the brand’s renovation strategy of all stores within its network, featuring an open-plan layout with flexible and changing retail space for MAYORS and its featured brands. The boutique was designed by Michael Neumann Associates (MNA), who previously designed the gorgeous Watches of Switzerland boutiques in Soho and Hudson Yards in New York. This will allow the store merchandisers to adjust product placement as needed, giving its customers the ultimate shopping experience that offers a new and exciting experience upon each return.
In addition to the open-plan format, the boutique will also feature MAYORS Bridal and High Jewelry Collections, a new private bridal salon, as well a concierge-style lounge area where customers can indulge in the Miami-famous Cafe Versailles Cuban Coffee.
Photo Credit: JB Star
Of course, aside from the beautiful physical design features of the boutique, its offerings also contribute to it being a brand-new, one-of-a-kind retail experience. The flagship will feature exclusive capsule collections for a limited time, including the upcoming Roberto Coin capsule collection, which launches in September; Regalia Collection by Mikimoto, which was flown in straight from Japan just for the boutique’s grand opening; celebrity-worn, covetable jewelry pieces from Messika, which are on display for the opening; exclusive merchandise under the MAYORS High Jewelry Collections by JB Star and Uneek; and a capsule collection from Pamela Love, sold exclusively at the boutique, as well as the MAYORS website.
Photo Credit: Uneek
And equally as lust-worthy as the high jewelry collection is the expansive luxury timepiece offerings, with featured brands including Breitling, Cartier, Franck Muller, Grand Carrera, IWC Schaffhausen, Mont Blanc Watches, Omega, TAG Heuer and Tudor Watches. Rolex and Cartier serve as the boutique’s two anchor brands.
“We are thrilled to be opening our new flagship store in Merrick Park, a premier shopping location in Coral Gables, Fla.,” stated David Hurley, EVP of The Watches of Switzerland Group, U.S. “MAYORS has an amazing history and heritage in Florida and as we invest in transforming the retail space of MAYORS into a chic and contemporary space, our goal is to continue to develop a loyal customer and provide impeccable hospitality.”