MD – BRIGHT OUTDOOR
Yogesh Lakhani is a name synonymous to a talent powerhouse and one who embodies profound dedication and commitment to his work. He is an epitome of rags to riches story and somebody who we can always look up to. His story is truly inspiring and has the potential to make us realize that indeed nothing is impossible if you have firm determination and conviction in your heart.
His remarkable journey stretches from the day after he completed giving his SSC exams when he started working as a mere slide delivery boy to today where he is regarded as the godfather of the Outdoor Media Industry of Mumbai. In the very early days of his career he did all kinds of jobs in Banner fixing, Cinema slides, Railway Boards, etc. He spent many sleepless nights to do the work of installing boards at Railways station at the suburbs of Mumbai. In 1990, he took up a small table space with just one office staff. Things started developing rapidly. He acquired the monopoly of all the hoarding sites at the railway stations of one of the prime suburbs of Mumbai. By 1995, he developed around 200 hoarding sites, ventured into the road sites and took a large office space at Borivali suburb of Mumbai thereby kick starting the real journey of what we today call as Bright Outdoor Media Pvt. Ltd. (previously known as Bright Advertising Agency). Soon he cultivated a professional team of 25 members who has always stood by him and helped him in making Bright the brand it is known for today. Today Bright has its office at the plush commercial area of Andheri alongside offices of famous production houses like Yashraj films, T-Series, Balaji Motion Pictures, etc. Bright has also expanded its operations to other cities of India like Pune, Bangalore, Hyderabad, etc.
It was just pure conviction and commitment to his work that he kept in his mind which made him work relentlessly 14 hours a day, sacrificing his personal and family life to make his dream possible. Today Bright is at the pinnacle of its glory mainly because of the superhuman efforts of one man Yogesh Lakhani.