YK KOO – Managing Director HYUNDAI
Describe your business in 10 words or fewer.
No. 1 car exporter and 2nd Largest Car Manufacturer in India. Modern Premium Brand Customer Oriented Company Lifetime Partner and beyond in Automobile
What is the big idea behind your business?
Hyundai Motor India Ltd. is the country’s leading premium car manufacturer and the largest passenger car exporter.
Hyundai Motor India was established in the year 1996 with a clear mission to bring world class, innovative and premium automobile products to the Indian consumers.
Hyundai Brand in India
Growth, learning and experimentation have defined Hyundai’s last two decades. Our first offering in 1998, the iconic tall-boy design Santro, powered by the MPFI engine, was a game changer in the Indian automobile market. A trend setter from day 1, we were the first OEM to introduce many contemporary concepts in India, which continues to this day. This strategy quickly helped our products become category leaders.
Today Hyundai has become the country’s largest exporter and the second-largest car manufacturer along with being an integral part of modern Indian family through constant innovation and by understanding of Indian consumers pulse. We have made our brand synonymous with Indian aspirations and offered products that are made in India and conform to the global benchmarks of quality.
Hyundai consistently refreshes the price value equations for its customers. This is an exercise, which we take very seriously and it is carried out on the basis of regular interactions with customers and opinion makers.
The reasons behind Hyundai’s success are simple; we are a customer centric brand and have kept consumers at the centre of everything that we do in India. At Hyundai we have always aspired to be lifetime partners in automobiles and beyond for customers in India.
Our hat trick ICOTY awards with the Grand i10, Elite i20 and of course our perfect SUV Creta – are proof that we have firmly entrenched ourselves in the Indian customer’s mind as an OEM offering innovative, stylish and safe, modern premium products with high quality. We are the only manufacturer with this achievement and also the only company to have won this award 4 times in 10 years.
Hyundai’s brand direction “Modern Premium” does not just mean luxury cars; it is about providing new values and experiences to yet more customers of today through ways that are unique to the brand and which go beyond customer expectations maintaining price-value equation. Hyundai is the most trusted and loved brand in India. Hyundai’s Modern Premium products continue to add ‘Brilliant Moments’ in the lives of customers with its aspirational and premium value offerings, a lifetime partnership in automobile and beyond. A Hyundai vehicle is made with utmost care and regard for consumer and their families. We believe in Human Technology, which is consistent evolution in and around the life.
A satisfied customer is the best business strategy of all. What is your prime focus for retaining customers?
The prime focus of Hyundai Motor India Ltd. for retaining customers is simplifying what’s complicated. Hyundai Motors focuses on not overlooking the big picture while paying attention to the smallest details; developing cars that cater to the diverse lifestyles of customers while ad- dressing their needs in the smartest and most efficient way. Our products reflect the emotional value and advanced automobile life and culture; enriching the lives of customers who are active and have a positive attitude in life.
Do you have a formal mechanism for making sure you stay in touch with employees and customers on the organi- zation’s front line?
At Hyundai, the systems and processes are defined by the people, for the people to ensure we create the finest quality products. All our effort is aimed at creating meaningful experiences for our customers and remain competitive in the industry. We have established formal mechanisms to maintain efficient communication and relationships with our employees, customers, dealers and vendors. We have a strong MIS network for internal communication and day to day operations and a distinct MIS network for business operators and communication, this helps to provide a comprehensive assessment and uniform customer experience across all locations.
In addition, there are routinely scheduled internal meetings and dealer meets to ensure seamless tasks and actions. We also have a Hyundai Service App on major mobile platforms and regularly set-up customer meets and camps to gather customer feedback and increase our efficiency.
Hyundai has today become one of the most reliable four wheeler brands in the country. Our success has been a result of our continuous focus on expansion and becoming the trusted life partner for our customers. We look forward to bringing new perspectives in our automobiles services by chal lenging ourselves and coming up with more forward-thinking ideas and solutions.
A satisfied customer is the best businesss trategyofall. What is your prime focus for retaining customers?
The prime focus of Hyundai Motor India Limited for retaining customers is being simple but perfect, staying faithful to the basics yet different from the others. Hyundai Motors also focuses on not forgetting the big picture while paying attention to the smallest details; developing cars that cater to the diverse lifestyles of customers and propose an advanced automobile life and culture; enriching the lives of customers who have an active and positive approach to life
Do you have a formal mechanism for making sure you stay in touch with employees and customers on the organization’s frontline?
Yes, we have a formal mechanism for staying in touch with the employees, customers and our Dealers & Vendors.
For our Employees:
MIS network for Internal Communication and Day to Day operations. Internal Newsletters. Daily Internal Meetings.
For our Customers:
Press Releases Media Interactions Regular Customer Meets and Camps Hyundai Service App on Major Mobile Platforms
For our Dealers:
MIS network for Business Operations and Communication. Dealer Meets
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