WOBBLING GOOGLE


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A SURGE TO SUSTAIN THE APHORISTIC OF “GREAT JUST ISN’T GOOD ENOUGH”

The fortunes generated by the titillating search giant are forayed with reverent contemplations under the expressionist economical and scientical ideologies that today each e-marketer carries with him yet summons to the giant engine build that is serving so well that one doesn’t have to consider how they might have been designed differently.

Google’s mission is to organize the world’s information and make it universally accessible and useful. Since its inception in 1998, they’ve grown to serve millions of people agoogle-earthround the world.

Unambiguously, Google is a decisively successful company. In just over 15 years, it has contrived one of the world’s most valuable franchises from what is construed as the greatest single product on the Internet: search. Begetting a culture and workplace , the search engine have financed a  market-leading mobile operating system called Android, opened up the cloud to thousands of small businesses, helped fund cuttingedge projects like Google Glass, and pushed the company into alternative energy, with Google Fiber revolutionizing Internet accessibility and propounding further business opportunities.
It’s easy to think of Google as an unstoppable force, but, like any company, Google has weaknesses and their behavior suggests some very real fears about the future.

ADVERTISING FRINGE
On the desktop, Google is the most crowd pleasing admittance to the world of Internet. It’s how dexterously people stumble upon what they’re looking for. Big companies slather hundreds of millions, sometimes billions of dollars on sponsored links that run alongside search results to ascertain their visibility in the Web traffic. The mobile world is very different. Mobile Ads have just been cheaper than desktop ads, and as mobile devices proliferate, average CPCs for Google have fallen. With more consumers accessing its online services on mobiles devices such as smartphones and tablets, where ad rates are typically lower, Google’s advertising revenue has been on stake. The company under increasing competition for mobile advertising dollars from rivals such as Facebook, tweaked its algorithm for mobile searches on Tuesday to favor sites that look good on smartphone screens.

Travelers looking for a place to stay can go to apps from HotelTonight, Airbnb, Priceline or any number of hotel-specific apps. For shopping, Amazon.com, eBay, Walmart and Groupon all have popular mobile apps.

GOOGLE TIME LINE

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Google’s $390 billion stock market value is built on dominance, not just relevance.

Facebook-v-GoogleBRIMING REVENUE MODEL
Google’s revenue growth, excluding the Motorola business, slowed to 21 percent in 2013 from 29 percent two years earlier and close to 100 percent the year after its IPO. Despite all its investments into unaccustomed areas, online advertising still accounts for 90 percent of revenue. Travel, Food Leisure, whatever the category, if consumers are initiating their search outside of Google, then Google isn’t getting indemnified for helping them find what they’re looking for. And more and more activity is happening off desktops and moving to phones and tablets that have tremendously impacted Google’s revenue model. While Pichette officially denied that growth trends in Google’s clicks and cost-per-clicks were “primarily” due to difficulties monetizing mobile search.
Google is bounteously cognized with the same. Google’s annual reports highlights the risks: “search queries are increasingly being undertaken via ‘apps’ tailored to particular devices or social media platforms, which could affect our share of the search market over time.”

SOCIAL HYPNOSIS
Google has long been the dominant platform for online advertising, mostly on the strength of its AdWords and AdSense tools for advertisers. Well, this reach now is being challenged by both Amazon and Facebook. The expediency that both these platforms have, one, is their huge visitor numbers, and second it’s also the plenteous and relevant data on them.
Facebook’s huge reserves of personal data along with its one billion strong user base, and you have a very attractive pitch for advertisers. Amazon too has the numbers and the data, but it might not be as lucrative a platform for advertisers simply because they’ll have to compete with Amazon itself for prime ad space on its network. It recently acquired programmatic video ads platform LiveRail, kicking its video advertising into high gear. That’s an area that Google hasn’t been very proficient, depending mostly on YouTube to bring in the video ad dollars. While Google currently owns 50% of the mobile advertising market, Facebook is rapidly catching up. It now has 17.5% of the market share, and it really only started investing in mobile less than two years ago. Some part of Facebook’s gains were driven by auto-play videos, which helped Facebook beat YouTube in terms of desktop video views for the first time in Aug 2014. Where Google proffers Information on what you are buying, Facebook and Amazon outdistance it with abundance of products and complete knowledge.

INVESTORS TRAINED ON GOOD FOR FAR TOO LONG
Agreeably Google is a mature company with massive market share but Investors in proscription would not want to hear that; the expectation that Google can continue to grow, quarter after quarter, indefinitely is implausible. The reality is that Google will have a bad quarter. Investors are fighting their own market expectations, and if Google fails to meet the expectations by enough, they may start to unravel.

According to eMarketer, Facebook controls 68 percent of the $16
billion in ad spending on U.S. social networks this year, followed by Twitter at 7 percent and LinkedIn at less than 5 percent. Google falls somewhere in the “other” category.

Businessmen, hand touch screen graph on a tablet

E-COMMERCE CONUNDRUM
It was one of many failed attempts that Google has made in the payments market, where PayPal, Apple and Amazon have had far more success getting customers to buy stuff summoning a couple of clicks. It’s not just the $1.5 trillion e-commerce market that Google is trying to play in. It’s all the extraordinarily valuable data that comes from knowing what, when and how people make purchases. With the IPO of Chinese e-commerce leader Alibaba on the horizon, competition is only poised to increase.

SPECULATIVE REGULATORS
Regulators, both at home and abroad, are rubbernecking Google’s every move. Google is faced with a need to grow but can’t grow enigma.

For instance,
• On company’s acceptance in acquisition of flight information provider ITA in 2010, following concern that Google would favor its own travel listings in search results, it took almost a year for the Justice Department to clear the deal.
• Yelp has criticized Google for giving preferential treatment to reviews of restaurants and local businesses on its own service. Google controls one-third of the global digital ad market and more than 40 percent of the U.S. market, according to eMarketer. In its core online ad business, any increase to its share certainly via acquisition will be rigidly scrutinized.
Google’s algorithms called Panda and then Penguin which was first rolled out in 2012, that aims to punish websites deemed to be abusive in splashing links across the Internet to artificially bolster rankings and lift traffic has also been under scrutiny.

Aimed at bringing the nuance and richness of real-life sharing to the web, and making all of Google better by including people, their relationships and their interests Google has been developing with reverent expansive projects. For instance under Google X latest project “Project Loon” that seeks to proffer free internet/wifi facilities to remote and ruler areas with hot air balloons in stratosphere has gained a lot of appreciation. Google being the largest search engine has been expanding invincibly, serving small to top notch businesses indomitably.

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