Fulfilling the personal grooming requirements of people by providing innovative, quality and value-for-money products, McNROE Consumer Products Pvt. Ltd is known for its unique and premium international fine fragrances. The portfolio of the group consists of various deodorants, perfumes, talcum powder, soaps, creams, lotions and other personal care products. Wild Stone has emerged as one of the best male grooming brands in the entire range of the company’s products.
- Wild Stone has come up with more than ten distinct and popular fragrances for the consumers
- In the last 5 years, it has forayed successfully into other categories like men’s soap, talcum powder, perfumes and shaving products
- Growing rapidly at a rate of 39 per cent, the group had a turnover of around INR 2.47 billion in the FY 13-14
BLAZE TO BRILLIANCE
Established in 2005, Wild Stone continues to offer strong, stylish and distinct masculine fragrances to its users. Each fragrance is thoughtfully crafted and created for the Indian market. Growing rapidly at a rate of 39 per cent, the group had a turnover of around INR 2.47 billion in the FY 13-14.
It has made a special mark by becoming one of the top two brands in value in the deodorant category in 2014. Every fragrance in the portfolio matches its counterpart of international repute.
ENGAGEMENT THAT ENTHRALS
Fragrance is the core competency of the brand. The brand clearly understands the psyche of the Indian male consumers and the need for new fragrances that offer value and are long lasting. Wild Stone puts immense efforts in understanding these needs and offers variety, innovation, value and class-apart fragrances in all its products. Also, the brand’s communication efforts through all modes of communication i.e. packaging, ad campaigns, etc. has been appreciated to a great extent.
Wild Stone has come up with more than ten distinct and popular fragrances for its consumers. Consumers relate to Wild Stone in an Indian context. It is especially focussed on men who are confident about their looks. The brand stands for masculine sensuality and sensibility.
In the last five years, Wild Stone has witnessed amazing growth. From a regional brand, it has become a truly national brand in the personal care industry. It has forayed successfully into other categories like men’s soap, talcum powder, perfumes and shaving products, making Wild Stone one of the best male grooming brands.