WE DON’T COMPROMISE QUALITY FOR ECONOS
Sushobhan Dasgupta, Managing Director – Johnson & Johnson Medical, India
“Caring for the world, one person at a time… inspires and unites the people of Johnson & Johnson. We embrace research and science – bringing innovative ideas, products and services to advance the health and well-being of people”
How does Johnson& Johnson, India consistently generate trust with the consumer according to the mission and values to the brand?
At Johnson & Johnson, every day, our products and services touch the lives of one billion people around the world — what I view as not only a great privilege, but a great responsibility. Our Company’s global reach is a testament to the high quality that our customers have come to expect from Johnson & Johnson, but also speaks about the tremendous amount of trust customers have in each of our businesses.
As the world’s largest health care company, we’ve been building that trust for more than a century. It is Our Credo values that have helped guide the important work that we do, defining our first responsibilities to the doctors, nurses and patients, the mothers and fathers, and everyone who uses our products and services. Johnson & Johnson spread its root into India almost 70 years ago. Since then, we’ve been privileged to play a role in helping millions of people in India be well and stay well through our array of cutting edge healthcare offerings. As the science of human health and well-being has grown, we’ve been able to grow along with it. Even more important, we’ve helped shape and define what health and well-being means in everyday lives for people in India.
We pay utmost importance to quality, safety and efficacy of our products and that’s why are products are trusted by generations of people and healthcare professionals in India and that makes us the No. 1 company in medical devices in India.
What are the top most challenges in the Indian Market?
There are challenges in India like in all emerging markets. You have a growing middle class and a tremendous economic momentum. At the same time, there is disproportionate increase in noncommunicable diseases, cost pressures are high, healthcare workforce remains inadequate and reaching remote areas are some of major challenges facing the healthcare industry today. Majority of healthcare expenses are out of pocket for patients.
Despite these challenges, at Johnson & Johnson Medical, India we are profoundly optimistic about our future, about our competitiveness in this fast-changing, rewarding market, and about our ability to make positive, life-saving and lifeimproving differences. Our singular focus is on addressing unmet medical needs and achieving healthy outcomes – for individual patients and for society by addressing some of these challenges.
How does the brand J&J India hold its legacy and maintain its market position Vis – a – Vis competition?
The Company has brought many innovative ideas, products and services to improve the health and well-being of people in India through its three business segments: Consumer Healthcare, Medical Devices and Pharmaceuticals. At Johnson & Johnson Medical, our focus is on managing for the long term—building the long-term equity of our brands, building sustainable customer loyalty and driving long term growth. Key to this long term approach is providing high quality products, maintaining focus on specific therapeutic areas and building a critical mass of innovation in those areas. Being a leader in Medical Devices provider in almost every segment, what sets it apart is its constant focus on innovation.
What are the industry redefining new innovations J&J India is doing for the Indian Market?
Johnson & Johnson Medical, India has been at the forefront of medical innovation and creating value for patients in India. Our innovation strategy has delivered transformational products for patients and also created a cycle of success that positions us for continued growth.
We have launched many innovative products such as Stratafix, Attune, Revive, Harmonic, Enseal, patient specific implants, Verio Flex glucometer etc in the last couple of years in India. We are also partnering with Google to bring robotics in surgery in the future.
With the exponential growth of the healthcare industry in India, what are the key strategies that Brand J&J India is appointing to stay as the market leader? Johnson & Johnson Medical is the No.1 Medical Device Company in India and enjoys the largest reach in India with 6,000 hospitals, 18,000 nursing homes and 1300 distributors respectively.
• With a focus on the full continuum of care – diagnosis and treatment – our breadth of products helps drive consistent performance and enables us to pursue growth opportunities – including in some of the fastest growing segments of health care – wherever they arise.
• We are also experimenting with a new go-to-market model which we call Middle India. Under this strategy, we are looking at tier 3 and tier 4 cities where our coverage is not good and where the patient population is increasing. We expect growth from these markets and are focusing on these as part of market expansion.
• JJMI has also been in the forefront of providing innovative digital solutions to customers and patients through e-commerce, apps, etc.
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