The Leaders Report
Vistara -The Brand of the Year 2017
FLY THE NEW FEELING
The name, Vistara, is drawn from the Sanskrit word ‘vistaar’, which means limitless expanse.
EXPRESSION OF GLORY
Just like the limitless expanse of the sky, the name – Vistara, also alludes to the limitless possibilities, which mirrors the brand’s ambitions.
Also ingrained in Vistara is the word tara, a star, which is depicted in the logo. Derived from the yantra, a perfect mathematical form representing an unbounded, perfectly balanced universe, the logo is the Vistara Star. With an eight-pointed star in the centre, the dynamically intertwined forms of the Vistara Star create a continuous shape that represents the seamless experience the company will deliver.
BRICKS AND CLICKS
Tata SIA Airlines Limited, operating as Vistara, is an Indian domestic airline based in Gurgaon with its hub at Delhi-Indira Gandhi International Airport. The carrier, a joint venture between Tata Sons and Singapore Airlines, commenced operations on 9 January 2015 with its inaugural flight between Delhi and Mumbai. The airline had carried more than two million passengers by June 2016 and as of May 2017, has a 3.3% share of the domestic carrier market, making it the 6th largest domestic airline. The airline operates to nineteen destinations with a fleet of Airbus A320-200 aircraft.
RESOLUTE AND RESONANCE
Vistara uses Club Vistara as its frequent-flyer program; it operates as a value based program and awards points on the basis of money spent on tickets rather that miles travelled by passengers. On 29 January 2015, Vistara announced a partnership agreement with Singapore Airlines (SIA) which would allow Club Vistara members to earn and redeem miles with the KrisFlyer program on SIA and Silk Air flights and vice versa.
On 29 March 2016, Vistara inaugurated premium lounge service for its Business-class passengers and Club Vistara Gold card holders at the departure level of Terminal 3 of Indira Gandhi International Airport at Delhi. The lounge is spread across 250 square metres on the air-side and can seat 75 people at a time.
Being a full-service carrier, Vistara offers 8 business class seats, two rows in 2-2 configuration, in its 158-seater Airbus A320-200 fleet. The business class seats are 20.12 inches (511 mm) wide with 42 inches (1,100 mm) seat pitch.
Vistara was the first airline in India to introduce Premium Economy class in the domestic market. At present it offers 24 premium economy seats, four rows in 3-3 configuration, out of total 158 seats in the single aisle Airbus A320-200 aircraft in its fleet. Each being 18 inches (460 mm) wide and having a pitch of 33–36 inches (840–910 mm)
Vistara believes in upholding the highest ethical standards in line with the Tata Group’s philosophy. Our business conduct is guided by the tenets of the Tata Code of Conduct (TCoC), and our employees and associates are expected to be aligned to the Code in letter and spirit. <
Launches ‘Common Use Self-Service’ Kiosk Check-in at Delhi and Mumbai
Vistara becomes first airline in South Asia and Southeast Asia to serve Starbucks on-board
Vistara receives its first Airbus A320 neo with product enhancements.