Union KBC Asset Management Company is a joint venture between two partners, Union Bank of India (UBI) and KBC Asset Management NV of Belgium. While UBI brings a wealth of knowledge about the local markets and customers, its Belgian partner has over 50 years of experience in global investment management.
The company is well known for its knowledge-based customised approach that helps it to offer the right financial solutions to customers by understanding their needs. For the year 2013-2014, in terms of number of net folios added, the company was third in the entire mutual fund industry.
It is the company’s belief that its customers invest their funds to create wealth for themselves. It conducts business in such a way that the objective of the customers is achieved by producing superior risk adjusted returns. Happy customers ensure that the company is able to run its business in a successful and sustainable way.
The company’s customer-centric approach is reflected in its logo itself. All customers of UBI can transact in the company’s products through the ATMs of the bank. The brand provides a very flexible and vibrant culture to employees to participate in the decision making process. An open culture is adopted to enable free flow of ideas and strategies from employees across functions and hierarchical levels.
The company launched an innovative product named the Union KBC Trigger fund. This fund was a three-year closed end fund with the unique feature that during the three-year period, whenever the Net Asset Value (NAV) appreciated by 30 per cent, the fund would compulsorily wind up and the money would be paid back to investors. This fund achieved its goal in just eight months and the investors were paid their original investment with 30 per cent gains.
The company has come up with an elaborate website where investors and distributors can educate themselves on the basics of mutual funds and mutual fund investing. One can also update on the developments in the Indian Mutual Fund industry through it.
The company promotes an investment culture that believes in long-term, systematic wealth creation. Union KBC Asset Management Company aims to reach out to the ever growing number of aspiring investors through its strong distribution network.