TWIST IN THE TALE


The little car from the Tata Motors stable was once the big talking point. It showcased India’s frugal engineering skills to the world. Rebranded and relaunched, can the new Nano revive a nation’s automobile dream?

The television commercial for Tata Motors’ small car Nano, which hit the small screens in India in 2013, marked the beginning of what has turned into a massive rebranding and reengineering exercise to relaunch the car that many believe was wrongly positioned. There has…
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