TRAVEL LIKE A VIP


vip

You flaunt them in style at airports and railway stations. The stylish luggage from VIP is certainly more than just bags to stuff your belongings in while you are travelling. VIP Industries Ltd is the world’s second largest and Asia’s largest luggage maker based in Mumbai, Maharashtra. The company manufactures plastic moulded suitcases, handbags, briefcases, vanity cases and luggage.

FACTOIDS

  • VIP Industries Ltd is the world’s second largest and Asia’s largest luggage maker
  • VIP has eff ected a mini revolution in the travel industry
  • VIP has been the market leader over the last 40 years
  • Has several “fi rsts’ to its credit like superlight weight and scratch resistant bags

BLAZE TO BRILLIANCE
With entrepreneurship, innovation and youthfulness as their core values, VIP Industries works towards its goal of becoming the global leader in travel products business. VIP began its journey in 1971 with the first manufacturing plant set up in Nasik, Maharashtra. Within three decades it became an international brand and acquired UK based luggage brand Carlton. Brand Carlton has a presence in 65 countries across the globe and has its offices at London, Dubai and Hong Kong. The Hong Kong office is also the product development and sourcing office for domestic as well as international business.
The company offers its products primarily under the VIP, Carlton, Footloose, Alfa, Aristocrat, Skybags and Buddy brands. It also manufactures moulded furniture under the Moderna brand.
VIP also has significant presence in the Middle East and Asia Pacific.

FAITH FACTOR
VIP luggage is synonymous with quality. Every single VIP bag goes through a series of quality tests that test it for reliability & durability. All components are rigorously tested which includes testing of material, zippers, wheels, lugs and handles. Only when the tests approve the quality of the product, the luggage is released for sale. The series of tests conducted by VIP include Tumble Test, Handle Test, Lock Test, Drop Test, and Wheel Test. These tests simulate expected wear and tear of the luggage items to ensure that the items can endure and not sustain any major damages during their expected lifetime.

ENGAGEMENT THAT ENTHRALS
VIP, over time has become a synonym for a partner in travel and journeys. For VIP, it is their mission to make all journeys comfortable and luxurious. The last thing they want is that consumers be worried about their luggage. With this in mind, they have always strived towards providing unprecedented solutions in terms of design, style and utility. Over the years, the product line has been constantly growing and evolving.

INNOVEDGE
VIP has been a leader in providing innovative products and add-ons to its products like rolling scratch guard, luggage with paper frame and FM radio in luggage. It recently launched the lightest ever bags (starting at 1.89 kg) under the Spacelight range. In 2012, VIP launched Verve Deluxe, the first scratch resistant polycarbonate luggage. The brand also ushered in the 4-wheeling revolution in India with the launch of its “360 Degrees” wheeling range. VIP also tied up with Dupont in 2009 to launch water, dirt and stain resistant bags with Teflon.

BRAND EQUITY
The legacy of VIP continues to be as true as ever and the constantly expanding range of products is only evident of the high value associated with innovation and improvement at VIP. The quest for providing the consumers with products that are unique is what sets VIP apart from its competitors. Those who have used VIP over the years swear by its quality. VIP luggage is not only sleek, stylish but also extremely durable.

FacebookGoogle+TwitterWhatsApp