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THE URGE TO MUNCH
Full Article 3 minutes read

Remember the days when you couldn’t control the incessant urge to munch those crispy chocolate-laden wafers one after another! KitKat’s association with the present generation dates back to the school days in the late 1980s and the early 1990s when it first entered their lives as an all time snack. Kitkat is a chocolate-covered wafer biscuit bar that was created by Rowntree’s of England and is now produced globally by Nestlé (which acquired Rowntree in 1988). Each bar consists of fingers composed of three layers of wafer covered by chocolate. Each finger can be snapped from the bar separately.
The origins of the brand KitKat go back to 1911 when Rowntree’s, a confectionery company based in the United Kingdom, trademarked the terms “KitCat” and “KitKat”.
Following on from its success in the United Kingdom, KitKat was exported to Canada, South Africa, Ireland, Australia, and New Zealand.

FACTOIDS

  • Kitkat is the country’s most loved choco-wafer range
  • Kit Kat bars are produced in 16 countries by Nestlé
  • 150 KitKat bars are consumed worldwide every second
  • KitKat bars off er a lighter alternative to many other chocolates

BLAZE TO BRILLIANCE
KitKat has been a favourite of people of all ages across the world, thanks to its light wafer texture and delicious chocolate taste, freshness and the variety of formats. KitKat is a perfect snack to enjoy as part of a balanced diet. KitKat bars are produced in 16 countries by Nestlé: Brazil, UK, Canada, Australia, New Zealand, South Africa, Germany, Russia, Japan, China, Malaysia, Thailand, India, Turkey, United Arab Emirates and Bulgaria.

FAITH FACTOR
Nestlé has been a household name in many countries across the globe, including India, through a variety of food products that it offers. The trust it has earned across every stratum of society has won the company several accolades including a slot in ‘India’s Most Respected Companies’ and the ‘Top Wealth Creators of India’. Nestle’s mission of “Good Food, Good Life” is accomplished through its products such as KitKat.

ENGAGEMENT THAT ENTHRALS
After more than a century-old association with the country, today, Nestlé India has presence across the country with eight manufacturing facilities and four branch offices. Apart from its unique taste and packaging, Nestlé Kitkat is also appreciated for its out-of-the box advertising campaigns.

INNOVEDGE
Nestlé Kitkat has never shied away from experimenting and re-positioning itself as a brand. KitKat brand also offers smaller portions (e.g. 80 Kcal) and bitesize formats (e.g. KitKat Pop Choc brand) for those wanting a light, bite-size treat. KitKat comes in a variety of flavours such as milk coated, plain cocoa and dark chocolate etc.

BRAND EQUITY
Nestlé Kitkat is the country’s most loved choco-wafer range. Nestlé Kitkat is one of the most successful brands in the world and every year over 12 billion Nestlé Kitkat fingers are consumed around the globe. Nestlé India is a responsible organisation and facilitates initiatives that help to improve the quality of life in the communities where it operates

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