As the country’s socio-economic bearings and cultural mores have undergone radical changes over the last few decades,
WCRC Leaders Asia explores how they have impacted the world of Indian advertising

Ignore Social Media At Your Own Peril
From knock knock to PING, from letters to e-mails, from postcards to tweets and from calendar-markings to notifications, ‘social media’…Read More

Hitting Them Young
Advertising attacks the senses. The fact that we know it only tells us there is no escape from it, especially during the… Read More

Women Incorporated
An Indian television commercial for a cement brand shows a bikini-clad woman sashaying out of the sea. The camera zooms in on her face…Read More

Bold Is Beautiful
A dusky woman marries with her daughter in attendance. Brimming with pride and ease, she is ready to move away from her past…. Read More

A Toast To Sarcasm
The story of Amul campaign runs alongside the story of India. For more than 50 years, the commercials spread across the country have…Read More