Gulab doesn’t just claim but delivers promise — the promise of purity, health and trust. For Gulab, the promise of integrity starts right from the procurement of best raw materials, to the processing of oils, to most hygienic aspect in packaging, following stringent delivery schedules and catering to the millions of faithful customers who believe in the quality of the brand.
In 1966, an ordinary businessman with extraordinary vision, grit and determination, Gokaldas K Nathwani, started an oil mill with a modest production capacity of five metric tons of groundnut oil per day. The small but stable business flourished due to his belief in both the quality of the product and in human relations. As time passed Gokaldas was joined by his equally industrious son Pragjibhai Nathwani who complimented his efforts. The business took bold steps into progress and progression.
The company has been maximising value for its customers for decades. The ever increasing number of satisfied customers validates that the brand is true to its promise. Trust is what Gulab has earned in abundance as years pass on. Gulab Groundnut Oil has MUFA content of 54 per cent, which is more than found in any other oil in this category. The MUFA reduces the proportion of bad cholesterol (LDL) and maintains the good cholesterol (HDL).
Due to the high proportion of MUFA in Gulab Groundnut Oil, nutrition experts also recommend this oil. The qualities of purity and hygiene are directly proportional to the health and well-being of people. Gulab is the preferred choice of millions of informed homemakers and professional cooking experts.
Gujarati cuisine is famous all over the world for its taste and richness. ‘Rasoi Gulab ki, Gaurav Gujarat ka’ is not just a slogan for Gulab but a true reflection of the collective pride felt by the Gujaratis all over the country. The range of Gulab oils, comprising eight different types of edible oil, caters to all requirements of the customer base cutting across geographical boundaries, cultures, food habits, tastes and choice.
With the same vision, mission and company policies and keeping in mind the business ethics and values, the next generation of the Nathwanis has entered the arena with all the vigour and enthusiasm of their elders to take this brand to even greater heights.