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THE CHAKRA OF FINANCIAL ACUMEN
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THE CHAKRA OF FINANCIAL ACUMEN

yes-bankThe company provides banking and financial services in India and internationally. It operates through Treasury, Corporate/Wholesale Banking, Retail Banking, and Other Banking Operations segments. The company offers corporate banking services, such as working capital finance, term loans, corporate finance products, treasury services, and liquidity management solutions; and commercial banking services.

Blaze of Brilliance
YES BANK was incorporated in 2003 and is headquartered in Mumbai, India. The brand is being built around Key Brand Pillars, which epitomize the growing strengths of the Bank – Growth, Trust, Knowledge driven Human Capital, Innovation, Technology, Transparency and Responsible Banking. As of August’2013, their retail banking footprint expanded to 500 branches covering all 28 states and 7 Union Territories across India.

Engagement that Enthralls
In addition, the company offers financial and advisory services to ministries under the union government, state government, central and state public sector undertakings, boards, and other affiliates; and banking solutions to banks, non-banking finance companies, housing finance companies, micro finance institutions, insurance companies and brokers, mutual funds, finance institutions, and capital market participants. Further, it provides Internet payment gateway, debit cards, CASA products, ATMs, and mobile banking services; and transaction banking services comprising corporate current accounts, cash management, capital markets and escrow, trade finance, and bullion trading services.

Faith Factor
The company propounds delightful banking experience that conveys its assertive corporate emotions like optimism, reliability and smartness to its customers. The simple method of communicating to its audience with the tagline “India bole yes” makes a penetrative move for capturing minds.yes-bank

Innovedge
The company offers financial products and services, like loan syndication and asset management services, investment banking services, private equity fundraising, and equity capital markets service. It also has a strategic partnership with Taisys Technologies Co. Ltd, and as of September 30’2015, the bank has more than 700 branches, 1,370 ATMs, and 12,700 YES BANKers, making it easily accessible to the consumers.

Brand Promise
The company flags its astounding credibility through its varied services and customer satisfaction with a great responsibility and trust. It also provides retail banking products, including secured business, car, two wheeler, commercial vehicle, construction equipment, gold, personal, and home loans, as well as loans against securities; and business banking services to small and medium businesses, thus making the customers count on its services.

Power facts
1. YES BANK was incorporated in 2003 and is headquartered in Mumbai, India.
2. In November ’11, they launched the 1st YES BANK International Banking Summit 2011 ,taking Indian banking to the World
3. As of May’2015, they raised USD 500 million through global QIP.

Promise Beacon
1. The company communicates to its audience in very modest way with the tagline “India bole yes”.
2. Company offers an experience that conveys its assertive corporate emotions like optimism, reliability and smartness to its customers.
3. YES BANK flags its function through Treasury, Corporate/ Wholesale Banking, Retail Banking, and Other Banking Operations segments.

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