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THE AVIANCE WAY
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THE AVIANCE WAY

E METER
Awareness & Recall AA
Promise AA
Image AA
Reach AA
Sustainability & Innovation AA

Aviance is the top-end skin care solution from HUL for the ‘Affl uent’ or premium segment. An exquisite range of high technology, high performance expert beauty solutions.

EXPRESSION OF GLORY
The Aviance range of beauty solutions includes customized skincare, hair-care and a wide range of cosmetics that are developed using Unilever’s advanced technology to deliver great results. What truly sets Aviance apart from other beauty products is the fact that Aviance products are brought with professional beauty advice from trained Aviance Consultants.

BRICKS & CLICKS
Aviance is sold under a variety of different markets around the world including Asia, Latin America and the Middle East and is also sold via Hindustan Unilever’s Multi-level marketing division avianceHindustan Unilever Network in India, Bangladesh, and Sri Lanka.

E FACTS
1. Aviance is the top-end skin care solution from HUL for the ‘Affluent’ or premium segment.
2. The bio-energized skin care range from Aviance is made from the purest plant extracts.

RISING STAR QUOTIENT
1. The range of products under the brand is sold through Hindustan Unilever Network.
2. The product range primarily consists of skin care products.

RESOLUTE & RESONANCE
The offers customized solutions to the individuals ‘customized to their specific skin types and requirements’. It was earlier meant for only women but currently extended to launch products for men as well. The reason for the brand extension is: Aviance has created many beautiful women and beautiful women deserve good-looking men. The product range primarily consists of skin care products. The range also includes customized hair care products and colour cosmetics.

TRAILBLAZING
The bio-energized skin care range from Aviance is made from the purest plant extracts. This revolutionary integration of science, nature and skin innovation ensures the highest concentration of vitamin complexes to nourish skin at a cellular level and restore its inborn luminosity.

BRAND COMMITMENTS
To make this brand truly exclusive and customized the range of products under the brand are sold through Hindustan Unilever Network – the direct selling arm of HUL where expert consultants who advise customers on which products to use and how to use them. Hindustan Unilever Network follows multi-level marketing/network marketing model i.e. person joins the business as a distributor and then refers others to join the business in his/her group and thus the network grows.

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