The Leaders Report
Tata Housing -The Brand of the Year 2017
QUALITY LIFE SPACES THROUGH CONTINUOUS INNOVATIONS
Tata Housing Development Company is a fully owned subsidiary of Tata Sons, a holding company of the Tata Group. It is one of the leading holistic real estate development companies and has built many landmark projects across India. Tata Housing pioneered the concept of low-cost housing aimed at the economically weaker sections of society.
EXPRESSION OF GLORY All the Tata Housing projects follow “Tata Housing Hallmark of Quality” – a process in which Over 1900 checks are conducted across the life cycle of the project and certification through a cross functional team comprising of Engineering, Design and customer facing departments such as CRM and Estate. These tests ensure top of the line product quality.
BRICKS AND CLICKS The company currently has over 70 million sq.ft under various stages of development. In 2010, Tata Housing launched – Tata Value Homes, its 100% subsidiary to cater to low-cost and affordable housing in India with the vision of bridging the huge shortfall of over 26 million households in India.
RESOLUTE AND RESONANCE Tata Housing is among the top most active real estate players on social media. Social media initiatives include brand building activities for establishing and leveraging the Tata brand name and its inherent values. Tata Housing dominates the digital space in marketing & sales. Each of the online booking campaign is supported by 360˚ marketing initiatives. Organic Farm Fest – Where customers were invited to the site office for a farm event as the theme of the project relates to wellness living which goes one step beyond conventional IGBC certified projects.
TRAILBLAZING Tata Housing became the first brand to present online home booking. Booking can be done online in 3 easy steps – 1. Select project, 2. View details and 3. Book by paying a nominal advance amount. Tata Housing was the first brand in the real estate industry to launch a project (Goa) exclusively on Facebook. 200 units were sold in just a weeks time. The company conducts biodiversity assessment studies in the region for any upcoming project, prepares and implements a concrete biodiversity management plan for the entire life of the housing project.
BRAND COMMITMENTS Each and every project of Tata Housing, from low-cost housing and affordable housing to ultra premium luxury projects, all are sustainable green developments duly certified by the Indian Green Building Council. Tata Housing is one of the largest green building developers in India. All its houses are either silver or gold pre-certified with more than 70 million square feet of IGBC registered green building footprint. The company is committed to biodiversity conservation within and outside the value chain.< Power facts Projects across India, Sri Lanka and Maldives with offices at India, Singapore and Dubai with 850 employees It has also pioneered the concept of sustainable green development with its first commercial project – Xylem in Bengaluru (Bengaluru’s first sustainable IT park), the project was awarded Gold certification by LEED. SWACH – Tata Housing’s schools and neighbourhoods sanitation drive.