A passion to capture the memories of millions and forge close connections with its customers on both a functional and emotional tangent, and an uncanny penchant to stay finely in tune with consumer trends and aspirational values of contemporary times has led to the Somany Ceramics brand of ceramic tiles, glazed tiles, vitrified tiles, sanitary ware and bath fitting solutions tenaciously achieving landmarks and blazing refreshing trends in home interior design.
Since 1969, the brand has endeavoured to adorn homes and weaved stories that chronicle delight, exuberance and vivaciousness resounding with the quality, strength and life of its products.
- Somany Ceramics Ltd is one of the leading players in the Indian tiles and sanitary ware industry
- Somany is the first in the industry to have a VC Shield patent which is a radical technology that makes it possible for a tile to remain resistant to abrasion, scratches and stains
- The first ceramic tile manufacturer to receive an ISO 9001 accreditation and an ISO 14001 certification
BLAZE TO BRILLIANCE
Somany Ceramics Ltd started out with an eye on the future and has been adapting as per changing trends ever since. Somany Ceramics with the plants in Kadi (Gujarat) and Kassar (Haryana), generating a production capacity of 50 million square metres per annum through owned plants and JVs is the producer of highest quality tiles and allied products. From implementing the newest in technological brilliance to a steadfast practice of lateral thought and trend-setting tenets, to pioneering several firsts in design and style for consumers, Somany started off with a clear distinctive position, that of being strong, durable and effectively close to the heart.
With H. L. Somany at the helm as the founder, Shreekant Somany as the CMD and Abhishek Somany as the JMD, the company is heading towards an exciting phase of expansion and growth. The history of a company which has captured the memories of millions of its customers as a strong witness to every moment of their joy and emotions bears testimony to the durability of its products. This growth has been sustained not only through the superior style and quality of Somany products, but also sustained through the wisdom of the next generations of leaders.
It has the distinction of becoming the first ceramic tile manufacturer to receive an ISO 9001 accreditation and an ISO 14001 certification for environment friendly manufacturing facility. It is also certified by the Indian Green Building Council for manufacturing eco-friendly products. It is the first company in Asia which has implemented ISO 14051.
ENGAGEMENT THAT ENTHRALS
Somany Ceramics’ determined pursuit of delivering excellence has placed its brand in an illustrious bracket. The recent makeover in the Somany brand identity was driven by a keenness to keep pace with consumer trends and market realities. The all-encompassing arena of promotional activities to reposition and re-launch Somany Ceramics as a fresh brand with a new voice has included conventional and non-traditional routes of communication, prominent among them being a return to television commercials and an impetus on the digital and out-of-home routes. Somany follows a comprehensive plan for its communication and reaches out through the medium of TV commercials, print, trade shows, exhibitions, retail showrooms complimented with an upgraded visual merchandising.
With a view to bolster customer-orientation, the predominance of the colour red in its brand logo stems from the core of Somany’s energy-packed and enterprising DNA, and aims to appeal to a wider audience via fresher and engaging products, making their foray into consumer consciousness.
Somany’s dedication and insistence on innovation and world-class quality has been the secret of its monumental success. Somany is the first in the industry to have a VC Shield patent which is a radical technology that makes it possible for a tile to remain resistant to abrasion, scratches and stains. The company has also introduced digital high-definition (HD) technology to transfer realistic images onto tiles. Somany launched a special range of tiles, Glosstra, India’s glossiest tiles, with a special glossy coating that accentuates the colours and the design of the tiles. Another innovation is Slip Shield anti-skid tiles in which a coating is applied on the tiles which keeps the co-efficient of friction high even when the surface is wet and soapy!
Somany has evolved from a tiles company to a multi-product interiors organisation, along with the changing needs of the clients and the trends. The brand today evokes deep routed trust amongst customers with its large portfolio of products reaching out buyers further cementing the relationship the company enjoys with them. In recent times, Somany Ceramics’ new vibrant, young and energetic range strives for even better consumer connect, with this compelling persona carving itself an even more special place in the hearts and minds of its customers.The company has received the prestigious Power Brand Award for two consecutive years and was included in‘Asia’s Most Promising Brand of the Year’ in ceramics tile category by World Consulting & Research Corporation.