SIMPLIFYING THE WORLD OF PAYMENTS THROUGH INNOVATIONS


E METER
Awareness & Recall A
Promise A
Image A
Reach A
Sustainability & Innovation AA

Citrus Pay is leading the revolution towards mobile and digital payments across all spheres of a consumer’s life. Fresh, trendy, smart, and experience driven  company.

EXPRESSION OF GLORY
Being led by Amrish Rau and Jitendra Gupta, it is India’s fastest growing fintech company that provides consumer payments and mobile banking services. Citrus Pay partners with the top airlines, utilities, marketplaces, and 10000 other merchants to enable seamless, secure payments for 25 million consumers. Few of the credible merchants associated with Citrus are Pune Municipal Corporation, Delhi Metro, Delhi Jal Board, PVR, INOX, BookMyShow, ShopClues, Jet Airways, Indigo, GoAir, Runnr, Faasos, Grofers, ZoomCar, Airtel, etc.

BRICKS & CLICKS
The company is known for introducing industry-first payment solutions such as 1-click checkout, wallet for cabs, consumer analytics, native mobile app payments etc. Citrus Pay now enables mobile payment for Liquified Petroleum Gas (LPG) cylinders supplied by Hindustan Petroleum Corporation Limited. This partnership is aimed at eliminating cash transactions and is yet another major move by Citrus in realising the Digital India dream. Consumers availing this facility receive a text message with a payment link once they book their LPG refill. Payment can be made digitally by mode of choice, complete with second factor one-time-password authentication.

E FACTS
1. The company brings to the table the complete stack of payment architecture and much more.
2. A super charged SaaS platform built to handle the unique needs of emerging markets.

RISING STAR QUOTIENT
1. India’s best smartphone-centric payment solutions.
2. A part of PayU Payments India.
3. Comprehensive payment processing for all popular Indian payment modes

Mobo_03 copyTRAILBLAZING
Citrus is introducing UPI for merchant payments as well as consumer payments. Unified Payment Interface is what is going to ease our transition during the demonetization. It is a new payment service introduced by NPCI, which allows payment transfer between two parties. Constant innovation is the norm at Citrus Pay as it streamlines checkout flows, promises absolute security for consumers, guarantees great payment services to thousands of merchants, handles millions of transactions per day, and optimizes online purchases for the modern smartphone and tablet wielding Indian consumer. Citrus Pay introduced ‘social commerce’ – it is now enabling sellers to set up their business online in 30 seconds, with zero documentation. Just take a picture of an item, price it, choose shipping options, and push the link to the social media channels of choice. And then, simply collect the payments when someone clicks ‘buy’.

RESOLUTE & RESONANCE
SplitPay is a Marketplace Solution by Citrus Pay for hassle-free transaction settlements. It is a solution for merchants running a marketplace model with large number of sellers to payout to. SplitPay reduces the complexity in charging commissions from different sellers, releasing payment to the seller and settlement to the merchant’s bank account. It is an automated system which integrates seamlessly with a back-end engine, giving it users full control on the transactions and payouts.

BRAND COMMITMENTS
Citrus Pay has a simple goal: every time a transaction happens in India, Citrus Pay wants to be there to process it successfully. Citrus Pay turns 5 years old. It continues to be a great journey – thanks to the wonderful merchant partners, each one of its 21 million customers, the banks, the wonderful team it has built in its pan-India offices and everyone else who has helped it grow. Citrus Pay is preparing itself for an era of shared economy where every individual has the potential to become a successful entrepreneur.

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