Siddharth Chaudhary is the man that has given the rice industry the Radikal standard for quality and purity. The Managing Director of Radikal Overseas Pvt. Ltd., one of the leading producer, supplier and exporter of premium basmati rice, he has given the company his vision for purity and superior quality; right from production to packaging. Authentically Indian in its taste and aroma it is sourced from the foothills of the Himalayas and other rice rich areas in the country. The very standard of purity, it has fully automated production units where no grain of rice is touched by a human hand in the entire course of processing and packaging ensuing quality, uniformity and purity. Innovation is one of the pillars that the company stands on and in tandem with that principle the company produces specialised varieties of basmati rice like Apica, Aqua Mist, Arctic Pink, Auric, Morvarid, Pristine, Radikal Brown, Radikal Mazza, Ruby Gold and Super Gild. This large range provides the consumer with variety of not only aromas, lengths of rice, colour and taste but special nutritive values. It is through specialised brands such as these and the through its innovative packaging that sets it apart from the other players in the market that the company has managed to create brand differentiation. The company has recently signed a major media and advertising company to handle its digital marketing and to help it in creating a larger digital footprint along with increasing brand awareness and recall.
KEY ATTRIBUTES THAT MAKE HIM A LEADER
- Given the rice industry the Radikal standard for quality and purity.
- Large range provides the consumer with variety to choose from depending on their taste and preference.
- Through specialised brands such as these and the through its innovative he has managed to create brand differentiation.
- Has recently signed a major media and advertising company to handle its digital marketing.
- The employment to the latest technology be it production, processing or packaging.