Located in retail locations in the heartlands of Singapore, Sheng Siong stores are designed to provide customers with both ‘wet and dry’ shopping options, including a wide assortment of live, fresh and chilled produce such as seafood, meat and vegetables, in addition to processed, packaged and/or preserved food products as well as general merchandise such as toiletries and essential household products.
- Sheng Siong is one of Singapore’s largest retailers with over S$687.4 million in revenue for FY2013
- The group is principally engaged in operating the Sheng Siong groceries chain, including 33 stores all across Singapore (till 31 December 2013)
- In March 2013, the group received HACCP certification for processing of fish, seafood, meat and vegetables
BLAZE TO BRILLIANCE
Sheng Siong is one of Singapore’s largest retailers with over Singapore dollar 687.4 million in revenue for FY2013 and the group is principally engaged in operating the Sheng Siong groceries chain, including 33 stores all across Singapore (till 31 December 2013).The group reported a 15.4 per cent Year-on-Year increase in its net profit. The same for the third quarter, ended September 30, 2014, stood at Singapore dollar12.2 million.
In March 2013, the group received HACCP certification for processing of fish, seafood, meat and vegetables and for receiving of raw materials, storage, processing, packing and transportation of finished products. The group has also developed a selection of house brands to offer the customers quality alternatives to national brands at substantially cheaper prices.
ENGAGEMENT THAT ENTHRALS
The group strives to offer communities in which it operates quality products at reasonable prices together with good service in order to create value for the customers. The group joined hands with Red Cross Society on Project RICE 2013, a nationwide rice collection initiative. In January 2013, Sheng Siong customers were encouraged to purchase Sheng Siong’s housebrand rice to donate to Project RICE 2013 and to share the joy of festivities with needy families.
In 2008, housebrand products were developed and launched in Sheng Siong’s chain stores, beginning with staples such as rice, cooking oil, sugar, salt, canned food and non-food necessities such as kitchen towels, bathroom tissue and so on. The group today offers over 400 products under its10 in-house brands.
With the distinguished brand name, retailing capabilities, portfolio of wellrecognised house brands, global sourcing network, excellent food-processing, warehousing and distribution capabilities, experienced management team and dynamic key executives, the group has in place a strong foundation for further expansion.