The old mantra of customer-first approach combined with the use of latest technology to create world-class products in the field of manufacturing is what the man has focused on right from the start. Saurabh Bansal, the executive director of India’s leading manufacturer of Door Hardware-Locks & Security Systems, Dorset, have a vision of making Dorset a major brand in the international market as well.
There is no stopping for this self-motivated man who started from the grass root level to have a better understanding of the market. However, once he took charge as head of sales and marketing in 2007, the company’s fortunes have changed. Under his able leadership, Dorset had achieved a 35 per cent year year-on-year growth and revenues have almost doubled over the last three years. His drive to take the company to the next level and expanding operations into emerging global markets has over the time resulted into joint ventures with leading security product manufacturing companies in the international market.
Despite a slowdown in India’s real estate sector, Dorset products’ performance remains fundamentally strong as renowned real estate developers like Emmar-Mgf, Lodha, DLF, IREO, BRIGADE, and others trust Dorset when it comes to doors hardware, Locks & Security Systems.
Today, Dorset continues to focus on sophistication, innovation and creativity. As he is committed to create value for customers as well as for all the stakeholders, his workplace continues to be the most important place for him. The team spirit that he has cultivated over a period of time in the company is an invaluable asset. Cultivating the right performance and promoting a result oriented culture in the company that focuses on delivery roles of individuals is of prime importance for Saurabh. His vision to expand to the emerging markets in the Middle East, Australia, Africa and Sri Lanka is going to take Dorset global soon.