PHASE 1: The perception survey for ‘Asia’s Most Admired Brands’ was conducted by ibrands360 and initiated by generating a list of 150 brands from the Indian sub-continent, GCC member nations and South East Asia. The list of institutions was prepared, using existing listings, rankings and other research reports and available sources.
The list of the 150 brands were scrutinized on the parameters of Brand Loyalty, Brand Image & Perception Admiration, Market and Product Innovation. The questionnaire explored the above-mentioned parameters and took further into account the global presence and USP of the brand.
PHASE 2: Based on the above parameters, the ibrands 360 research team filtered the list of 150 brands to 100 Asia’s Most Admired Brands under the purview of the survey.
Brand Loyalty: Defined as when consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behaviour and is affected by a person’s preferences.
Brand Image & Perception: Defined as the attributes of a brand as perceived by potential and actual customers.
Admiration: Defined as a feeling of wonder, pleasure or approval for a brand.
Market Innovation: Defined as the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
Product Innovation: Defined as the creation and subsequent introduction of goods or service that is either new, or an improved version of previous goods or services.
FINAL PHASE: The list of 150 brands with the parameters was sent to a panel of eminent jury members to be rated on a scale of 1 to 10. The cumulative scoring of the ibrands 360 research team and jury members was taken into account to arrive at the final list of ‘Asia’s Most Admired Brands’.
The process advisors & evaluators for the study is ibrands360.