Ranjit has been an eminent and leading Indian hosiery brand in the market for more than 40 years now. Over the years, the quest for unparalleled quality has helped the brand distinguish itself. This quest is inspired by the ambition to extend the horizons of comfort through human’s most basic drape, the inner wears.
EXPRESSION OF GLORY
At Ranjit, the quality initiatives have been punctuated with meticulous detailing in producing top quality products. Use of 100% combed cotton yarn, imported knitting machinery and skin friendly bleaching and dyeing procedures are just some of the outcomes of this detailing. The idea of knowing consumers and their evolving needs is what has helped the brand deliver products that distinguish themselves in the market. The brand’s prime focus has always been to deliver the highest quality branded products at an affordable price.
RESOLUTE AND RESONANCE
The brand prides in delivering sincere and prompt service to trade and consumers. Through governance, the brand only strives to enrich every interaction with its trade partners and consumers. By conducting stringent and diligent quality checks, the brand ensures that every product of Ranjit is an ambassador of quality.
BRICKS AND CLICKS
The brand has always been recognized for delivering quality which has helped it garner high levels of trust amongst its consumers. In the last few years, Ranjit has successfully attempted to broaden its base of consumers. By introducing a new range of stylish innerwear products under the brand name Ranjit Rocky, the company has been successful to a large extent in creating a strong appeal among the millennials. Over the years, the brand has become an aspirational choice amongst the young consumers and is adding new dimension of excellence to its growth.
Ranjit strives to deliver total comfort to consumers. With continuous innovation and expansion, the brand has not only broadened its offerings, but also expanded the consumer segment. Innerwear range offers diverse products for men and children. In addition, it also has product offerings for women. At the moment, all of Ranjit’s products are undergoing transformation. This involves analysis of the product design, quality and packaging. Next phase is to add more products in men’s and children’s innerwear range in both the economy segment as well as premium segment. With innovative products that satiate the basic comfort requirement of the consumer, the brand wishes to play a leading part in this transforming industry.
With dedication and focus on achieving excellence, Ranjit has established itself as a noteworthy brand in the men’s and children segment. Not one to rest on laurels, the brand continues to strive forward and explore new avenues for growth through research and market analysis.