The story of Rotomac is a remarkable one, a company that started its journey by manufacturing pens in 1992 in Kanpur, India, has now grown into a global enterprise, comprising of six group companies which deal in products and services ranging from entertainment to real estate to food and fragrances. Rahul Kothari, the president of Rotomac global private limited, one of India’s leading writing manufacture is the man behind the diversification of group. A post- graduate from RIT America, he is instrumental in designing the new strategy and fuelling the growth of the group.
He led the rotomac into new markets and to become a $25 million brand, with approximately 13 per cent market share and an average growth of 25 per cent per annum. His emphasis on creativity and use of innovative technology give the assurance of best quality to the customers. He believes that a motivated work force is highly productive for achieving the organizational and business plans therefore motivating employees remains one of his priorities. His focus on strengthening the presence rural and export market has opened new venues of growth for Rotomac.
In the challenging environment of shifting market trends, shifting media trends and shifting source of customer insight his vision and determination made the task easier for Rotomac. A clear understanding of different markets, mindsets and ability to deal with them makes him a natural leader. Keeping the cost and quality under check in the writing instruments industry makes it highly competitive place however he has converted that to the advantage of Rotomac and took the group from strength to strengths by winning the customers loyalty over the time.
Today, Rotomac products are symbol of technical and quality excellence, precision, reliability and innovation. It has been possible due to persistent efforts of this visionary leader. He is further planning to take the group to new markets like Sri Lanka, Pakistan, Afghanistan, Male and Madagascar. Tapping the potential markets of Latin America and Africa is well within his radar. Carrying forth the dreams and aspiration of the group’s founders, he aims for taking Rotomac to newer heights.