RACHNA PRASAD – Chief Marketing Officer & Head of Special Initiatives at Oxigen Wallet
Rachna comes with over 20 years of experience across myriad industries including Media, Advertising, Consumer Credit Cards, Life Insurance and now Mobile
Payments at Oxigen Wallet.Across her roles Rachna has built diverse experience in devising Go2 Market strategies, planning and executing ROI driven Integrated Marketing campaigns (Digital, Social Media, ATL/ BTL, PR), handling Brand Sponsorships and Celebrity Endorsements.
After having worked with large MNC’s like Ogilvy, American Express and so on. Rachna took the plunge to join the startup world and joined the founding team at Oxigen Wallet. As a member of the founding team she was instrumental in building Oxigen Wallet as one of the top 5 wallet brands in the country with 20 million registrations. Her launch campaign “Stroke of Midnight “won the brand 4 awards at the Abbys in 2015.
Rachna lives and works in Gurgaon and is a post graduate from Delhi University with certification in Business Management from XLRI.
She is also a visiting faculty in B- schools, a regular panelist and an active member of the Paul Writers Marketing Community and the CMO forum.
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