PASSION FOR SPEED


mrf

The MRF story is a truly remarkable one. What started as a rubber balloon factory with a funding of Rs 14,000 way back in the 1940s is now a multi-billion dollar business that produces quality tyres used all over the world, including India.

FACTOIDS

  • It has won the JD Power award 10 times
  • All factories are TS 16949/ISO 9001 certified
  • Global presence across 65 diff erent countries
  • Gave India some quality fast bowlers through MRF Pace Foundation

BLAZE TO BRILLIANCE
MRF’s origin traces back to a humble shack in Chennai (then Madras) that housed its first makeshift toy balloon manufacturing unit set up by KM Mammen Mappillai in 1946. It was not until 1952 when it changed course and turned to tread rubber manufacturing. Thus began its glorious reign as the undisputed leader in the tyre making industry.
By the early 1960s, MRF was exporting its quality tyres to offices overseas in the US and Beirut and soon made its presence known globally across 65 different countries with tyres rolling out of six interdependent facilities built across 450 acres supported by a 3000-strong dealer network and 180 different offices.

FAITH FACTOR
MRF is recognised for its drive towards constant quality improvement and customer satisfaction. The design process at the core of MRF’s innovation starts from the customer. Inputs from individual customers are compiled by marketing and given to MRF’s R&D and Product Development Division. Also, vehicle specific requirements are received from the Original Equipment (OE) customers. The team then works on converting the customer input into a Design Concept. A team of 300 engineers and scientists gives MRF enormous strength in product design.

ENGAGEMENT THAT ENTHRALS
MRF has a passion for speed. It has chosen to associate itself with some of the world’s best fast bowlers through ‘MRF Pace Foundation’ – an academy that has trained cricket legends such as Irfan Pathan, Munaf Patel, RP Singh, Bret Lee, Shoaib Akhtar, Glenn McGrath and many more.
MRF’s passion for motorsports is seen through its involvement in racing, karting, rallying and various other motorsport events. Its rallying team has won the prestigious FIA Asia Pacific Rally Championship twice and even in international championships, MRF karting tyres homologated by FIA is the preferred choice.

INNOVEDGE
Advanced raw materials are tested and approved in MRF’s NABL accredited laboratories. The prototypes for verification and validation testing are manufactured in one of MRF’s six factories all of which are TS 16949/ ISO 9001 certified. The tyres then go through testing for confirming the architecture and a series of indoor testing to ensure that they meet MRF’s high standards and also those required by the OEM or by any of the national standards like BIS/JIS/ETRTO/T&RA.

BRAND EQUITY
Thus, MRF has been constantly designing tyres for all class of vehicles for decades and has met the demanding requirements of vehicles, backed by an R&D team which is completely in-house and self reliant. It has won the JD Power award as many as 10 times till date. It has also won the TNS and CAPEXIL awards for being voted as the most trusted tyre company in India. Even after six decades, MRF tyres are still rolling strong.

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