The Leaders Report
Pan Vilas -The Brand of the Year 2017
SHAUQ BADI CHEEZ HAI
Pan Vilas chewing masalas are the perfect mixture of lime, areca nut, essence and spices like clove, cardamom and mint.
EXPRESSION OF GLORY
Pan Vilas is a connoisseur’s delight. The delicately balanced blend and the rich trove of finest ingredients give Pan Vilas an unmatched and lingering taste. The brand does not contain the banned Magnesium Carbonate and thus goes a step further to ensure quality and establish trust. Pan Vilas is manufactured at a state-of-the-art plants that employs some of the world’s most advanced food processing technologies in providing a high quality, hygienic and impurity free experience. Immaculate packaging ensures that the promise of quality is met without compromises every time you pick a pack at the retail outlet.
BRICKS AND CLICKS
Godfrey Phillips India entered the chewing category in 2010 with the Pan Vilas brand of premium pan masala. In a market estimated to be worth US $400 million, Pan Vilas has already made inroads with a 20% share in its key markets of Gujarat, Uttar Pradesh, Rajasthan, Madhya Pradesh and Delhi.Godfrey Phillips India has multi-product and multi-channel distribution capabilities and one of the largest networks in India.The capability to leverage this network of 800,000 General Trade retailers, more than 2,000 Modern Trade outlets, 800 exclusive Distributors and 9,000 exclusive Sales Executives has been a major factor in the successes of its products and new launches.
RESOLUTE AND RESONANCE
Apart from using the finest ingredients for an unmatched taste, Pan Vilas became the first brand in the category to use a natural alternate to the banned additive Magnesium Carbonate. In terms of manufacturing too, Pan Vilas is superior – being made with some of the world’s most advanced food processing technologies at our state-of-the-art plants in Ghaziabad and Faridabad.
Pan Vilas Silver Dewz, a premium mouth freshener made of silver-coated flavoured Elaichi, is the newest addition to the Pan Vilas portfolio, expanding the brand’s range of offerings in the competitive mouth freshener category. Elaichi (cardamom) is one of the most common spices in Indian households. Its many benefits have led to an upswing in Elaichi consumption among Indian consumers of all socio economic categories. It is made of the finest cardamom seeds from Munnar, Kerala, and coated with pure, super thin, silver leaves.
As a long-standing business, led by a family with philanthropy ingrained in them, Godfrey Phillips India has always strived to be a responsible corporate citizen. Besides strong, internal, responsible marketing policies that govern all its actions, the CSR initiatives span a wide spectrum of social issues. One of the focus areas is to be an active and committed participant in enhancing the communities the company works with, especially by supporting and improving the lives of farmers in Vinukonda and with the women labourers engaged in tobacco leaf grading in Ongole, Andhra Pradesh. As a corporate entity, it also supports a number of educational institutions, healthcare and hospital services, spiritual and religious centres, and charitable trusts across India. <
TPM processes like Six Sigma, Kaizen, 5S, and Haichi-ban have been successfully incorporated in to the company’s value system.
The Ghaziabad unit where Pan Vilas is produced has Zero Discharge of effluents.
It has high-tech Swiss machines from Buhler, with a capacity for cutting 1500 kgs of betel nut per hour.
High speed Topack machines from Japan for packing the different variants of Pan Masala produced here.