PAINTING THE TOWN RED


ASIAN-PAINTS

Painting a house is no longer the same old drab one-colour-forwhole- house job. People have become more experimenting with colours on their walls. And that’s where Asian Paints come into the picture.
Asian Paints is India’s largest and Asia’s third largest paint company. The group operates around the world through its subsidiaries Berger International Limited, Apco Coatings Limited, SCIB Paints and Taubmans. Asian Paints was ranked 91st among India’s most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory.

BLAZE TO BRILLIANCE
Asian Paints has come a long way since its inception in 1942 to become India’s largest and Asia’s third largest paint company, with a turnover of Rs 127.15 billion. Asian Paints operates in 17 countries and has 23 paint manufacturing facilities in the world. Asian Paints has always been at the forefront when it comes to pushing new concepts in the paint industry in India like Colour Worlds, Home Solutions, Colour Next, and Kids’ World.

FACTOIDS

  • Asian Paints has become India’s largest and Asia’s third largest paint company, with a turnover of Rs 127.15 billion
  • Ranked among the ‘Best Under a Billion Companies in Asia’ by Forbes in 2005, 2006 and 2007
  • The company has been the market leader in paints since 1967
  • Introduced an interactive service called screentest, an online tool for interior and exterior painting projects

FAITH FACTOR
Forbes ranked Asian Paints among the ‘Best Under a Billion Companies in Asia’ in 2005, 2006 and 2007. Out of the various initiatives and campaigns to simplify the exterior and interior wall colour decisions, Asian Paints has introduced an interactive service called the screentest. The screentest is an online tool for interior and exterior painting projects. This tool has various ideas and colour combinations available to help one decorate one’s home as per his or her imagination with the Asian Paints Visualiser. One can choose from a variety of images available online and try various colour combinations and choose the one that best suits one’s place.

ENGAGEMENT THAT ENTHRALS
The company was set up as a partnership firm by four friends who were willing to take on the world’s biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India’s leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use.

INNOVEDGE
Asian Paints has always been ahead when it comes to providing novel experiences to consumers. It has set up a Signature Store in Mumbai and Delhi in India, where consumers are educated on colours and how it can change their homes. It has introduced many innovative concepts in the Indian paint industry like Colour Worlds (dealer tinting systems), Home Solutions (painting solutions service), Kids’ World (painting solutions for kids’ rooms), Colour Next (prediction of colour trends through in-depth research) and Royale Play Special Effect Paints, just to name a few.

BRAND EQUITY
Asian Paints aims to become one of the top five decorative coatings companies worldwide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners.

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