In October 2011, the launch of the Al Ain Fresh brand marked Agthia’s (Arabic for ‘nutrition’) entry into the processed fresh fruits and vegetables market, targeting the United Arab Emirates’ (UAE’s) hospitality and catering industry.
Agthia group’s diversification into juices with the entry of Al Ain juices has heralded a new age in the juice market of the UAE and the Middle East. The company has come up with a vision of becoming the most valued company in UAE.
Al Ain has become the leading producer of fruit juices in the UAE and is now eyeing the international market for both its fresh and long-life variants of juices.
Over the years, the company has come up with a plethora of new juice variants and combinations and has seen a steady rise in its market share. In an effort to provide its customers with healthier food content, the company has considerably reduced the sugar content in its products. Al Ain became the first company in the UAE to have used a natural sweetener called Stevia that helped the manufacturers effectively reduce the sugar content in their juices by as much as 30 per cent.
In response to a growing trend for dietary products in the UAE, the company is currently embarking on a new way of juice production that will see Stevia incorporated across its portfolio. The new juice variants of Al Ain are more nutritious as well as healthier.
The fruits that go into Al Ain fresh fruit juices are sourced from the best locations from around the world and are stored and transported conforming to global standards.
The range of fresh fruit and juices are processed and packed at Al Ain’s state-of-the-art manufacturing facility located in Abu Samra in the garden city of Al Ain.
Al Ain’s range of fresh juices meets not only the regional but also the highest international standards for quality and hygiene. It gives the company an edge over its competitors.
Al Ain juice company holds a lot of promise and is going strong and consistent. It is known for providing the best quality, nutritious and responsibly produced food and beverage products. The company is eyeing further expansion into new regional markets in Lebanon, Jordan, Syria and Iraq.