NATURRALLE INDIA


naturralle

Saraiwwalaa Agrr Refineries Limited (SARL) is one of the leading edible oil companies in India. Established in 2003, the company has a market share of around 20 per cent in Telangana and Andhra Pradesh. The company has expanded its operations by launching Naturralle, its premium refined sunflower oil.

FACTOIDS

  • Established in 2003, the company has a market share of around 20 per cent in Telangana and Andhra Pradesh
  • Naturralle refined sunflower oil is rich in Omega 6 and vitamins A, D and E
  • SaraiwwalaaAgrr Refineries Limited had a turnover of INR19.98 billion in the FY2013-14

BLAZE TO BRILLIANCE
Saraiwwalaa Agrr Refineries Limited had a turnover of INR 19.98 billion in FY 2013-14. Naturralle refined sunflower oil is rich in Omega 6 and vitamins A, D and E. It has a low absorbing property which enables the cooking of a larger quantity of food using less oil.The company also manufactures soybean refined oil, cotton seed refined oil, RBD palm oil, ground nut oil, rice bran refined oil and vanaspati, etc.

FAITH FACTOR
All the products manufactured by the company are ‘Agmark’ graded under licence from the Government of India. To ensure and maintain highest standards of quality and reliability, the company ensures that continuous technology upgrade takes place in all its plants.

ENGAGEMENT THAT ENTHRALS
Naturralle refined sunflower oil has generated a strong set of loyal consumers because of its quality and purity. Continuous improvement of quality through research, state-ofthe- art technology and processes give consumers the best from nature with quality always being the priority.

INNOVEDGE
In 2010, Saraiwwalaa Agrr Refineries Limited came up with another oil refinery plant at Krishnapatnam with a capacity of 700 TPD. The company is managed by a professionally qualified and experienced team of executives spread across the country. In 2012, it received ISO 22000:2005 accreditation for its rice division. Honesty, integrity and transparency are the core values that drive the company.

BRAND PROMISE
The company owns a fleet of more than 30 light commercial vehicles and 10 oil tankers for delivery of its products to customers. Saraiwwalaa Agrr Refineries Limited is committed to providing a workplace where everyone feels respected and valued. Employees receive clear opportunities for growth. The company plans to become the ‘most preferred brand’ in the sunflower oil category by offering the best quality at a sustained level and by living up to the promise of being ‘natural’ which creates a distinct image in the consumers’ mind vis-à-vis the competition.

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