He is a visionary who from the mid-80s has led the expansion and diversification of the company. In the early 1990s, he pioneered the development of branded jewellery in India, launching Gili in 1994, and since then has developed a large portfolio of renowned jewellery brands for different consumer segments and needs, which are retailed both in India and overseas. Today, brands from the Gitanjali Group including Nakshatra, Gili, D’damas, Asmi, Sangini and others are among the most visible and largest selling in India.
Globally, under his leadership, the group has rapidly expanded in Middle East, China, Japan, Far East and owns large retail chain, Samuels & Rogers in the USA and number of premium Italian brands.
Besides Choksi’s passion for the industry, he also believes in upliftment of the society at large. His desire to “give back to the society” is what has resulted in the group receiving the national award from the Government of India as the Best Employer for the “Empowerment of Persons with Disabilities” in 2009 & many more awards for the “Empowerment of Persons with Disabilities”
Among International recognition, Choksi has recently been named among the List of 50 outstanding individuals who constitute the International power base of the Jewellery and Watch Industry for the second consecutive year. The list is compiled by leading US trade publication JCK magazine. The others influencers in the list include Henry Cheng, Executive Chairman – Chow Tai Fook; Bernard Arnault, CEO – LVMH; François Curiel, President – Christie’s Asia; Johann Rupert, Executive Chairman of luxury giant Richemont and many other top leaders in luxury category.
KEY ATTRIBUTES THAT MAKE HIM A LEADER
- He has a great ability to communicate the Vision of the company to all stakeholders and inspire the team.
- Belief in Core Team plays a important role in fulfilling one’s vision.
- Participative as he allows team members to participate in decision making.
- He is always willing and available as a Mentor to others.
- He is Passionate about Business.