MADHU DUTTA – Marketing Head, Raymond

MADHU DUTTA – Marketing Head, Raymond

17 years of rich experience in the business of COMMUNICATION & MARKETING…delving into human minds, understanding human needs and exploring opportunities….thereby translating into unique brand imagery, proposition, memorable experience and a simple visual delight!

My journey into Raymond is now 2 years old…an impulsive decision to walk in to an unknown territory of men’s fashion.

An iconic brand like Raymond, with a huge legacy to follow has the potential to create lifestyle narratives for the ‘gentleman’.

As Head of Marketing, I have contributed in creating some path breaking campaigns like Raymond Made To Measure, Raymond Linen and Raymond Whites and multiple Go To Market initiatives in past 3 seasons which are being appreciated and noticed by Consumers, Trade as well as the Marketing & Advertising fraternity.

This has led into brand Raymond sweeping the Awards scenario in the past few months. The recent being 3 recognitions at the prestigious Effie Awards 2016. At an individual level, received the title of “Brand Builder of the Year” by Marketing Excellence Awards – Marketing Congress.

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