In this age of wireless communication, there is hardly any Indian who is not subscribing or has ever subscribed to an Airtel service. Bharti Airtel Limited, commonly known as Airtel, is the largest provider of mobile telephony and second largest provider of fixed telephony in India and is also a provider of broadband and subscription television services. Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa.
- Airtel has emerged as one of the top telecom companies in the world and is amongst the top four wireless operators in the world
- The company’s product off erings include 2G, 3G and 4G wireless services, mobile commerce, etc
- Bharti Airtel added 510,000 subscribers to take its base to 209.7 million at the end of July 2014. Its market share in India is highest at 28.4 per cent
- Airtel is the one of the largest mobile operators in the world in terms of subscriber base and has a commercial presence in 20 countries
BLAZE TO BRILLIANCE In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national and international long distance services to carriers. Bharti Airtel had nearly 287 million customers across its operations at the end of December 2013. FAITH FACTOR Bharti Airtel added 510,000 subscribers to take its base to 209.7 million at the end of July 2014. Its market share in India is the highest at 28.41 per cent. Its network-base stations, microwave links etc. are maintained by Ericsson and Nokia Siemens Network whereas IT support is provided by IBM and transmission towers are maintained by Bharti Infratel Ltd in India. ENGAGEMENT THAT ENTHRALS Bharti Airtel strongly believes in giving back to the society. Through its philanthropic arm, the Bharti Foundation, it is reaching out to over 39,000 underprivileged children and youth in India. INNOVEDGE Bharti Airtel won four Effie awards in the year 2012. Airtel’s extremely popular ‘Har ek friend zaroori hota hai’ campaign conceptualised by Taproot India, stood out as a campaign amongst all nominations, winning three Gold Effie awards. Apart from Gold in the ‘Telecom & Related Services’ category, the campaign won a Gold each in ‘Digital Advertising’ and ‘Integrated Advertising’. Bharti Airtel also won one Silver Effie award for its ‘Baat sirf paison ki nahin hai’ campaign for Airtel Money in the telecom category. BRAND EQUITY Founded in 1976, by Sunil Bharti Mittal, Airtel has grown from being a manufacturer of bicycle parts to one of the largest and most respected business groups in India. With its entrepreneurial spirit and passion to undertake business projects that are transformational in nature, Bharti has created world-class businesses in telecom, insurance and retail. Bharti Airtel, the group’s flagship company, has emerged as one of the top telecom companies in the world and is amongst the top four wireless operators in the world.