Lara Balsara, joined father Sam Balsara’s Madison Communication at the age of 26. Lara did her BA from St Xaviers College in Mumbai and went to the UK to pursue her masters in marketing from Bristol University. She came back and joined Madison as a trainee in 2003. She diversified the business further and was responsible for the success of Madison Teamworks and Entertainment, Madison Retail Paradigm and Madison RKD retail/iq. She shouldered the responsibility along with her father, helping Madison grow and widen and deepen its tentacles. With a cold, objective and linear view Lara has been a major reason behind Madison’s recent success stories.