Intex Technologies (India) Ltd.
& Owner, Gujarat Lions
As the Director of one of the fastest growing technology companies in India, Mr. Keshav Bansal is responsible for piloting the company towards its goal of becoming the leading technology brand globally. In his role, he focuses on articulating the organization’s desired image and position such that the brand continues to resonate strongly with both the internal and external stakeholders.
Giving a remarkable course to the consumer durables and smartphone industry in India, Intex Technologies has witnessed exponential growth in the last two years under his leadership. In this short span, the company has emerged amongst the top technology companies in India and is now the No. 1 Indian mobile handset brand.
Keshav, is now also the youngest owner of an Indian Premier League (IPL) team – Gujarat Lions. He had successfully bid for the Rajkot IPL team in December 2015 rechristened as Gujarat Lions and with this, he has entered into the big league of global sports arena.
Previously, he was Director of Marketing and focused on building the brand centered on the consumer through active engagement, feedback and ensuring strong reach across the country. He implemented several innovative marketing ideas and was able to catapult Intex as a preferred consumer electronics brand. He built a strong aspirational connect by bringing on board leading actors as brand ambassadors including Farhan Akhtar, Mahesh Babu, Suriya and Sudeep.
Keshav has recently been honored with the ‘Young Entrepreneur of the Year 2015’ award by Future of India. He has also received the ‘Leadership Award for Business Excellence’ by Amity University and also received the ‘Young Entrepreneur of the Year 2013’ award by NCN Magazine for enhancing the brand image of Intex with his dynamism and entrepreneurial streak.
Keshav has a business degree from the Manchester Business School. An advocate of physical fitness, he plays squash, table tennis, cricket and football. He also enjoys swimming and adventure sports like skydiving and scuba diving. Keshav believes that his passion towards fitness helps him operate at his best level at all times.