Karsanbhai Khodidas Patel


Dr-Karsanbhai-PatelFounder – Nirma Group

Karsanbhai Patel is the man behind the hugely successful brand, Nirma. His’ is a legendary rags to riches journey during which he challenged established business theories and wrote new ones. Karsanbhai Khodidas Patel (K.K. Patel) came from a humble farmer family from Mehsana, Gujarat. He worked as Lab Assistant in the Geology and Mining Department of the Government of Gujarat. In 1969, at the age of 25, Karsan Bhai Patel started a smallscale enterprise. He offered a quality detergent powder, using indigenous technology, at a third of the prevailing price, without compromising on the product. Karsanbhai named the detergent powder Nirma after daughter Nirupama.

Karsanbhai notched up one success after another. Nirma foray into the premium brand segment, in cakes and detergents was equally successful. It built up a 30% market share in the premium detergent segment and achieved a greater than 20% share in the premium soaps market. Karsanbhai Patel has won many accolades on his way to success. The Federation of Association of Small Scale Industries of India, New Delhi, awarded him with the ‘Udyog Ratna’. The Gujarat Chamber of Commerce felicitated him as an ‘Outstanding Industrialist of the Eighties’. The Govt. of India twice appointed him Chairman of the Development Council for Oils, Soaps & Detergents.

Key attributes

1. He has interests in education, and founded a leading pharmacy college and a leading engineering college to facilitate quality education in India.

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