JK Tyre is one of the oldest and most popular Indian tyre brands. Over the period of time, it has emerged as a trustworthy, reliable and reputed brand. For the past four decades, JK Tyre has been at the forefront of the tyre category, pioneering radial technology in India and competing against international tyre brands. JK Tyre has established its mark with automotive original equipment manufacturers by partnering with some of the biggest Indian and international names in the automobile industry.
BLAZE TO BRILLIANCE
JK Tyre & Industries Ltd has many firsts to its credit in the industry. This includes pioneering radial technology in India way back in 1977. It is the first Indian tyre manufacturer to make radial tyres for an entire range of vehicles such as trucks/ buses, LCVs, passenger cars, MUVs and tractors, etc.
- The annual turnover of JK Tyre in the FY 2013-14 was INR 83 billion
- JK Tyre is a green citizen and all its plants are ISO 14001-certified for environmental conservation
- JK Tyre’s premium passenger car tyre UX1 was conferred with the prestigious ‘Product of the Year’ award at the Auto Bild Golden Steering Wheels Awards 2014
With more than three million truck and bus radial tyres on Indian roads, JK Tyre is India’s number one radial tyres manufacturer. In October 2013, JK Tyre became first Indian tyre company to sell over five million truck/bus radial tyres in India. Also, JK Tyre’s campaign ‘Made for India and Made for You’ is built around the advantage of using JK truck and bus radial tyres.
ENGAGEMENT THAT ENTHRALS
Riding high on the back of mergers and acquisitions, JK Tyre has achieved tremendous growth. In 2008, JK Tyre acquired 100 per cent equity shares and management of Tomel, a well established tyre company in Mexico. Earlier in 1997, it acquired Vikrant Tyres, a government of Karnataka undertaking.
JK Tyre continues to modernise and expand its facilities to gear up for the demands of a new era, driven by the belief in excellence, innovation and technology. JK Tyre products are manufactured to ensure high performance in terms of wet grip, quick stop, high stability and off-road control, so that its customers have maximum control and minimum worry. In February 2014, JK Tyre’s premium passenger car tyre UX1 was conferred with the prestigious ‘Product of the Year’ award at the Auto Bild Golden Steering Wheels Awards 2014.
JK Tyre is a green citizen and all its plants are ISO 14001-certified for environmental conservation. It has taken many green initiatives and launched the ‘Soles with Souls’ programme, an eco-friendly initiative to use discarded tyres as a lifestyle accessory, which has been acclaimed internationally. JK Tyre’s Mysore plant is a recipient of the ‘Golden Peacock Environment Award’.