INDIA’S TRYST WITH LUXURY


india's-tryst

From the Rolls Royces of the maharajas to the Canali suits of today’s successful urban Indian, how the meaning of conspicuous consumption has changed

By Abhay Gupta

What is Luxury? How has it evolved over time? Who has been the luxury consumer over the years? Why is one attracted to consume Luxury? What does it all really mean? These are some pertinent questions associated with the notion of luxury consumption. Some more can be asked, given the current ‘Aam Aadmi (common man)’ wave. Is conspicuous consumption viewed with distaste? Does it reflect the great divide between the ‘haves’ and the ‘have nots’?
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