India’s Most Promising Brands, 2017- ZIOX Mobiles
QUALITY THAT SPEAKS
ZIOX Mobiles is a leading telecommunication player based out of Delhi. It deals majorly in mobile handsets, mobile accessories and will soon foray into the consumer durable segment as well (LED TVs, Refrigerators, WMs etc). The company is a part of Sun Airvoice Private Limited Group which has parallel business interests in realty development, hospitality and trading. The brand vows on the quality of products which are offered to all customers alike.
BLAZE TO BRILIANCE
In just 3 years since inception and from operating in limited territories to a brand that is now present across the length and breadth of the country – Ziox has come a long way and indeed has an even brighter future ahead. This wide expansion is the Brand’s blaze to brilliance moment. Ziox mobiles saw a staggering growth of over 400% (fin year 2016-17). This is a pure reflection of the faith consumers have on the brand.
The company’s vision is clear and precise – To to be Life Managers.
As Life Managers, it will partner all its consumers in making their lives simpler and abler. As a responsible partner to each and every one of its customers, Freedom of Choice and Freedom from Chaos is the company goal – An organisation that will live up to product expectations and will be a partner to the channel and users.
ENGAGEMENT THAT ENTHRALS
The brand engages with consumers through all possible mediums – TVC, outdoors, print advertisements, focused marketing activities, retail brandings, cluster market brandings, digital marketing and social media. The brand gets featured regularly in every renowned publication which is a direct impact of its strong PR fold.
Ziox Mobiles strongly believes in providing value for money products and solutions to each and every consumer and hence came up with several product innovations – a Feature Phone with Internal Memory and preloaded video content, a Feature Phone with Screenshot feature, a Feature Phone with Wi-Fi capability leading to a distinctive identity in an otherwise cluttered marketspace. It has also rolled out 4G models and aims to produce more intrinsic 4G phones at the most affordable prices.
Ziox stands to its core ideology of democratizing technology for masses. As a brand, it stands committed to bringing cutting edge technology within the reach of everyone. Ziox distinguishes itself from its competitors by creating products that combine the best blend of features at the most affordable prices, while maintaining the quality of the product at all times.
Ziox has partnered with the likes of Flipkart, Snapdeal, Amazon, Shopclues and Homeshop 18 amongst others.
Aims to cross the 10 million mark by 2018 with the support of its loyal customers.
State of the art manufacturing unit in the capital city of Delhi which holds the capacity to roll out around 10 lakhs units per month.
Two more manufacturing units to be operational in the immediate future.