Select Page

WCRC conducted an in-depth research to list the India’s Most Promising Brands 2015, India’s talking-point brands which have shown tremendous promise and growth over the past few years and have been able to create a huge impact on the minds of consumers.

PHAS E 1
The research was initiated by generating a list of brands across various industries based on secondary research on the parameters of:
Brand Promise/Growth: Has the brand had year-on-year growth over the last three years in terms of network, reach, brand penetration and the promise that a brand holds? Brand Perception & Goodwill: Is the brand perceived favorably amongst its consumers?
Market Acceptance: Is the brand a part of everyday life for the relevant market segment, and is it on the consumer’s list of choices for that product or service?
Network of Operations: Presence of the company – domestic and overseas.

PHAS E 2
Based on the results of the research, the ibrands 360 research team got in touch with the various brands from each industry. The shortlisted brands were further sent an in-company research questionnaire to get better insights and also to verify the following parameters:
• The brand has to be in business for the last 5 years or more
• The company has an annual turnover of less than Rs 2000 crore per annum
• The brand which has registered over 15 per cent year-on-year growth

Final Phase
The in-company research questionnaires were evaluated and analysed by the ibrands 360 team and also a panel of Jury members who rated each of the brands on the parameters of Brand Recall, Brand Image, Brand Perception, Brand Visibility and Brand Penetration to reach the final list of India’s Most Promising Brands 2015.

Emerging Business Leaders
Apart from brands, WCRC also conducted research on Emerging Business Leaders from India. A secondary research was conducted to generate a list of the emerging leaders in India. The leaders were judged both by the ibrands 360 team and a panel of jury members. The leaders were evaluated on the parameters of corporate experience, vision/philiosophy and achievements (awards & accolades) for the final listing.

Disclaimer: All brands featured in the coffee table book have satisfactorily cleared all paramaters of research methodology.

COMPANY CATEGORY
TT Garments Apparel
Bajaj RE Automotive
Metro Tyres automotive ancillary
Turbo  Aviation Avaiation
Officers Choice(New) Beverages
Pause Wines Beverages
Cello World Consumer Durables
Adamas University Education
Kotak Mahindra Bank Financial Services
Yes Bank Financial Services
Aryen Beverages Private Limited FMCG
Ashok Masale FMCG
Aswini Group FMCG
Color bar FMCG
GO Cheese FMCG
Henko FMCG
Little’s FMCG- Baby care
SG Consumer products FMCG
Silver Coin fmcg
TATA I SHAKTI FMCG
Dr.  A’s Clinic Healthcare
Dr. Willmar Schwabe India Healthcare
Livgaurd Home Applainces
Asis Home Décor
Kamachi TMT Bars Infrastructure
JSW Cement Infrastructure
Maha Cement Infrastructure
Mirage Ceramics Pvt Ltd Infrastructure- Tiles
Sify Technologies Limited IT Companies
Flying Machine Lifestyle- Apparel
Spykar Lifestlye Apparel
PN Gadgil Jewellers Lifestlye- Jewelery
RoadRunner logistics(New) Logistics
Mafatlal industries (New) Manufacturing
Shakti Pumps Manufacturing
SMI Coated Private Limited Manufacturing
VK Group Manufacturing
KP Group Power & Energy
Rays Power Infra Pvt Ltd Power & Energy
A. A. Chowhan Group Real Estate
Amrapali Group Real Estate
Reliance Fresh Retail
CIS Bureaus Facility Services Pvt. Ltd Security
Ask Me Bazaar Services- E commerce
Grofers Services- E commerce
Oyo Rooms Service- E-commerce
Shine.com Service- E-commerce
Zomato.com Service- E-commerce
Aircel Tele Communications
Praveen Travels Ltd Travel & tourism

Pin It on Pinterest

Share This