WCRC conducted an in-depth research to list the India’s Most Promising Brands 2015, India’s talking-point brands which have shown tremendous promise and growth over the past few years and have been able to create a huge impact on the minds of consumers.
PHAS E 1
The research was initiated by generating a list of brands across various industries based on secondary research on the parameters of:
Brand Promise/Growth: Has the brand had year-on-year growth over the last three years in terms of network, reach, brand penetration and the promise that a brand holds? Brand Perception & Goodwill: Is the brand perceived favorably amongst its consumers?
Market Acceptance: Is the brand a part of everyday life for the relevant market segment, and is it on the consumer’s list of choices for that product or service?
Network of Operations: Presence of the company – domestic and overseas.
PHAS E 2
Based on the results of the research, the ibrands 360 research team got in touch with the various brands from each industry. The shortlisted brands were further sent an in-company research questionnaire to get better insights and also to verify the following parameters:
• The brand has to be in business for the last 5 years or more
• The company has an annual turnover of less than Rs 2000 crore per annum
• The brand which has registered over 15 per cent year-on-year growth
The in-company research questionnaires were evaluated and analysed by the ibrands 360 team and also a panel of Jury members who rated each of the brands on the parameters of Brand Recall, Brand Image, Brand Perception, Brand Visibility and Brand Penetration to reach the final list of India’s Most Promising Brands 2015.
Emerging Business Leaders
Apart from brands, WCRC also conducted research on Emerging Business Leaders from India. A secondary research was conducted to generate a list of the emerging leaders in India. The leaders were judged both by the ibrands 360 team and a panel of jury members. The leaders were evaluated on the parameters of corporate experience, vision/philiosophy and achievements (awards & accolades) for the final listing.
Disclaimer: All brands featured in the coffee table book have satisfactorily cleared all paramaters of research methodology.
|Metro Tyres||automotive ancillary|
|Cello World||Consumer Durables|
|Kotak Mahindra Bank||Financial Services|
|Yes Bank||Financial Services|
|Aryen Beverages Private Limited||FMCG|
|Little’s||FMCG- Baby care|
|SG Consumer products||FMCG|
|TATA I SHAKTI||FMCG|
|Dr. A’s Clinic||Healthcare|
|Dr. Willmar Schwabe India||Healthcare|
|Kamachi TMT Bars||Infrastructure|
|Mirage Ceramics Pvt Ltd||Infrastructure- Tiles|
|Sify Technologies Limited||IT Companies|
|Flying Machine||Lifestyle- Apparel|
|PN Gadgil Jewellers||Lifestlye- Jewelery|
|Mafatlal industries (New)||Manufacturing|
|SMI Coated Private Limited||Manufacturing|
|KP Group||Power & Energy|
|Rays Power Infra Pvt Ltd||Power & Energy|
|A. A. Chowhan Group||Real Estate|
|Amrapali Group||Real Estate|
|CIS Bureaus Facility Services Pvt. Ltd||Security|
|Ask Me Bazaar||Services- E commerce|
|Grofers||Services- E commerce|
|Oyo Rooms||Service- E-commerce|
|Praveen Travels Ltd||Travel & tourism|