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HIKE UP YOUR LIFE
Full Article 3 minutes read

HIKE UP YOUR LIFE

E METER
Awareness & Recall A
Promise A
Image A
Reach A
Sustainability & Innovation AA

A cross-platform instant messaging service for smartphones that uses the internet for communication. In addition to text messaging, users can send each other graphical stickers, emoticons, images, videos, audios, files, voice messages, contacts and user location. Hike app was launched in December 2012. The company has toppled over legacy Instant messaging brands to make its mark.

EXPRESSION OF GLORY
Hike is a communication app that offers both instant messaging and SMS under one roof. Developed by Bharti Softbank, a 50-50 partnership between India’s Bharti Telecom and Japan’s Softbank telecom provider, the app is the brainchild of Kavin Bharti Mittal. Hike Messenger made its first acquisition in 2015, buying free voice-calling company Zip Phones, which allowed it to launch free app based calling services that are emerging as a key draw for users.

E FACTS
1. According to the company, 30% of the traffic comes from stickers.
2. Hike uses a 128-bit SSL encrypted,firewalled server for the exchange of media and text.

RISING STAR QUOTIENT
1. Initial Release: December, 2013.
2. As of January 2016 hike has crossed the mark of 100 million users.

BRICKS & CLICKS
Hike offers messaging in three different ways. Hike-to-Hike messaging with other phones is unlimited and free worldwide. Second, communicate with other Smartphone users who don’t have Hike via SMS, which is only restricted to India at the moment. Finally, message any other phone user via SMS.

hikeRESOLUTE & RESONANCE
In 2015, Hike launched the “Great Indian Sticker Challenge” to invite designers to design new stickers. According to the company, 30% of the traffic comes from stickers. As of January 2016 hike has crossed the mark of 100 million users. They have partnered with companies including Cafe Coffee Day, Pizza Hut, and Dominos, to give coupons as rewards.

TRAILBLAZING
A cross platform messenger app, Hike is similar to WhatsApp but is better in the sense that it also allows users to communicate over SMS, which is certainly a big advantage for those who do not have access to mobile Internet or data on the-go and for communicating with your friends without Hike app from within the same app.

BRAND COMMITMENTS
Hike uses a 128-bit SSL encrypted, firewalled server for the exchange of media and text messages only on wifi. Messages are stored locally in the user’s device and the data is not backed-up to Hike’s server.

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