Sensodyne is the world’s number 1 sensitivity toothpaste brand recommended by dentists across the world. Sensodyne offers a range of products specifically formulated for the care and treatment of sensitive teeth. Switching to a sensitivity toothpaste such as Sensodyne can make a big difference to its users enjoyment of everyday life, and supports overall oral health too.
EXPRESSION OF GLORY
Sensodyne toothpastes work to relieve tooth sensitivity and provide lasting daily protection, when used as directed. The product is marketed under the brand name of Schumitect in Japan. Sensodyne is manufactured by GSK which is a science-led global healthcare company with a mission.
RESOLUTE AND RESONANCE
The business is focused around the delivery of three strategic priorities which aim to increase growth, reduce risk and improve our long-term financial performance. Operating responsibly and ensuring its values are embedded in its culture and decision-making helps the brand to meet the expectations of society.
BRICKS AND CLICKS
The company is committed to operate at the highest standards of corporate governance. The company has changed its R&D organisation so that it is better able to sustain a pipeline of products that offer valuable improvements in treatment for patients and healthcare providers.
Being a responsible business is central to the brand’s strategy, and how it delivers success is just as important as what it achieves. Ensuring its values are embedded in the culture and decision-making helps better meet the expectations of society.
The brand understands the need to do the business in a sustainable way. But in doing this well, it delivers a profitable and sustainable performance. This in turn allows it to generate value and returns for its shareholders, while maintaining the substantial investment it makes into the research and discovery, manufacturing, supply and distribution of the products that ultimately delivers value to patients and society.