GREATWHITE ELECTRICALS


great-whiteGreatWhite Electricals, is a vision of a group that once pioneered the first ‘Piano’ switches in 1963. The group is in the business since last five decades and has repeated the history by launching a new initiative ‘GreatWhite’ in 2012.

EXPRESSION OF GLORY
Under the guidance of the industry pioneer, Jadavji Anchorwala and under the able management of his two sons, the company has launched products under four broad categories: Electrical Wiring Devices(EWD), Wires and Cables, Circuit Protection System (MCB/RCCB’s) and Lighting and Luminaries. The company has state of the art facilities and has already launched brands like Myrah, Trivo, Fiana, Petra and Secure X under its portfolio.

FAST FACTS
1. Year of establishment of the company: 2012.
2. Futuristic, pure and super-safe are the qualities which define the essence of Greatwhite products.
TOUR DE FORCE
1. GreatWhite Electricals has invested in state-of-the-art manufacturing setup in Haridwar and Valsad.
2. The company has introduced a wide plethora of brands, namely Myrah, Myrah Touch, Trivo, Fiana, Tivoli and Petra and Securex in Wires in the market.

TRAILBLAZING
With about 50 years of leadership & experience in the electrical industry, the group has also further diversified into Realty, Writing Instruments and Paints under the brand name Anchor Realty, Italia Pens and Anchor Paints respectively.

RESOLUTE AND RESONANCE
GreatWhite Electricals is founded with a vision to change the way people use electrical products. It is not just a vision but passion that is driving the company to set-up world class facilities and surpasses its own set benchmarks of innovation. The company is dedicated to build and introduce a portfolio of products and brands that will address the functional and aesthetic needs of different spaces, be it residential, commercial or industrial. Futuristic, pure and super-safe are the qualities which define the essence of GreatWhite products. Produced in one of the technologically advanced state-of-the-art facility, the products are made with premium quality, ensuring true value for money.

BRICKS AND CLICKS
GreatWhite Electricals product portfolio includes electrical wiring devices, Wires and Cables, Circuit Protection Systems and Lights and Luminaries. The products address the requirements of the masses as well as the classes, thereby touching the everyday lives of a wide audience base. GreatWhite products are not only brilliantly functional but also aesthetically beautiful.

BRAND COMMITMENTS
GreatWhite has invested in stateof- the-art manufacturing setup in Haridwar and Valsad, in order to live up to its promise, its passion to provide world class electrical products. The company aims to redefine the way people use electrical products by providing them with an unprecedented level of security and safety through process of extensive Research & Development and continuous innovation.

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